SOURCE: Miami Subs Grill

March 31, 2011 09:00 ET

Principals of the New Miami Subs Grill Engage Leading Franchise Industry Development Company to Develop New Concept

Dallas, Texas-Based Franchise Associates Headed Up by Long-Time Franchise Authority, Paul Stewart, to Develop New Concept for the 23-Year-Old Chain

FT. LAUDERDALE, FL--(Marketwire - March 31, 2011) - Principals of the New Miami Subs Grill today announced they have engaged franchise development company Franchise Associates. The Dallas, Texas-based company, which is headed up by long-time franchise authority, Paul Stewart, will soon unveil a new concept that will complement the 23-year-old chain's current restaurants.

"There is a great deal of brand equity in the Miami Subs name with a great following among customers and we will continue to provide our complete support to our outstanding franchisees," said Richard Chwatt, CEO and a principal of the New Miami Subs Grill. "The new concept we will soon introduce is targeted to a different clientele and geographic market than our traditional restaurants. Our strategy is very similar to that of PF Chang's and its alternative concept Pei Wei."

Chwatt said that after a great deal of research he realized that Franchise Associates was the ideal firm to create and brand a new concept.

"They have an outstanding track record in both the development of franchise concepts and sales to area developers and multi-unit owners," said Chwatt. 

"Richard and senior management are totally committed to creating a 'game-changing' fast casual industry concept which we will be announcing in the very near future," said Stewart.

Chwatt emphasized that the aside from an airport or Turnpike location, Florida is not a primary target market for the new concept. He said they are currently looking at the Carolinas and other mid-Atlantic markets. 

Under the direction of Stewart, Franchise Associates has sold thousands of franchises for its clients and has assisted almost as many franchise buyers in obtaining business financing through either SBA or commercial lending sources.

About The New Miami Subs Grill

Miami Subs®, a South Florida company, has been serving great food for more than 20 years with the first true Miami Subs restaurant opening in 1988. The franchise chain has grown to become Florida's largest regional sub and grill chain featuring their world famous Philly Cheese Steak, Wings, Burgers, Gyros and most recently Pizza and Breakfast at participating locations. The chain is also one of the first in its category to offer delivery through a one number system at participating locations. Miami Subs® currently has locations in Florida, the Carolinas, New York, and Indiana with a number of locations projected to open in the coming year. Miami Subs® is a proud supporter of the Boys and Girls Club, Cystic Fibrosis and other local charities in the community. For more information go to www.miamisubs.com

About Franchise Associates

Franchise Associates has assisted over 300 companies with their expansion plans, including consulting, packaging, franchise development, marketing and finance. Paul Stewart founded the franchise consulting company in 1978, and has offices in Dallas, TX and New York City. Stewart has been a consultant and counselor to the SBA and SCORE for over 28 years. In just the past 12 years, Franchise Associates have help their clients generate over $600 million in revenues. fa specializes in growing restaurant, service and retail chains. For more information go to www.fassocs.com

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