SOURCE: Pringo

March 24, 2008 08:00 ET

Pringo and Mozes Team to Bring Mobile Marketing to Online Communities

Partnership Lets Pringo's Customers Make Marketing Campaigns and Promotions More Interactive Using the Mobile Phone and the Web

LOS ANGELES, CA and PALO ALTO, CA--(Marketwire - March 24, 2008) - Pringo, the leader in empowering online communities, today announced a partnership with Mozes, Inc, a mobile marketing company that lets anyone make their campaign, promotion or event more interactive using the mobile phone and web. As a result, Mozes will integrate its technology into Pringo's solutions, allowing Pringo customers to better engage users of their community using text and voice messaging, as well as the Web, and delivering a trusted mobile marketing solution to social networks.

The agreement provides an innovative way for marketers to reach their core audiences by incorporating social networking with mobile marketing. With Mozes' on-demand mobile marketing platform, Pringo customers can create text message and voice programs, including text polls, trivia games and mobile offers. Administrators can also deliver mobile content, such as ringtones and wallpapers, or alert users of the latest news straight to their cell phone. Consumers can then participate in these campaigns through the online community.

A common application of the technology is in text-to-win. Examples include sports teams using this combination for last minute ticket sales, or ticket give-aways to drive users to a Web site or portal to see if they are winners. This is a perfect environment for mainstream brands looking for new ways to reach large audiences through advertising.

"Mobile is the most effective and personal way to reach large audiences quickly and easily," said Dorrian Porter, CEO of Mozes. "Pringo's social-networking client base brings our platform to communities that want to engage their members with rich, real-time relationships on the mobile phone."

"By integrating Mozes' best-in-class mobile platform, we're providing our customers with every touch point they need to successfully create a thriving and loyal user base for any online portal," said Majid Abai, CEO of Pringo. "Pringo's strategy is to offer our customers the best tools to build online communities that will attract, retain and grow a user base quickly and at low cost."

For more information about Pringo and its family of online community building solutions, please visit www.pringo.com.

About Pringo

Pringo is the leading provider of white-label online community platforms. Its products help organizations in any industry build integrated online communities, boosting Web site stickiness, increasing customer and brand loyalty, ultimately driving sales and growing revenues. The Pringo solution is an essential component of any organization's sales, marketing and internal and external communications strategies. Pringo is privately funded and is based in Los Angeles, CA. For more information, please visit pringo.com.

About Mozes

Founded in 2005, Mozes provides an on-demand mobile marketing platform that connects people to the things they love. Using Mozes anyone -- from brands to bands to fans -- can make their campaigns, promotions or events more powerful and interactive using the mobile phone and the web. Initially focused on the music industry, Mozes is used by over 3,000 major label and independent artists, including Colbie Caillat, Nelly and Rascal Flatts. Mobile campaigns are further extended by online widgets that integrate a mobile campaign with online properties like MySpace and Facebook. Mozes is permission-based, spam-free and cost-free to consumers. The desirability of reaching consumers via cell phone is growing according to eMarketer which projects U.S. spending on mobile marketing to roughly double this year to $1.5 billion, and reach $4.4 billion by 2011. Subscribe to the Mozes blog for updates at http://www.mozes.com/blog.

Contact Information

  • Contacts:
    Andy Oliver / Aida Causevic
    LEWIS PR for Pringo
    310 407 5186
    Email Contact

    Andrea Roesch
    Tier One Partners
    650 644 1700
    Email Contact