April 12, 2012 17:05 ET

Prinova Introduces Highly Variable and Personalized Messaging for Email and SMS in Latest Release of messagepoint®

TORONTO, ONTARIO--(Marketwire - April 12, 2012) - Prinova®, Inc., a leader in Customer Communications Management, announces the release of messagepoint®version 3.7 which adds support for highly-personalized, targeted messaging for email and SMS channels. Through integration with ExactTarget and Clickatell cloud-based delivery services, Prinova has added these new features to its messagepoint platform to drive increased response rates and return on investment for digital marketing efforts.

"Communicating with consumers using targeted and personalized content in high volume transactional communications is key to delivering messages with impact," said Chris Miller, VP of Product Management at Prinova. "Extending messagepoint's robust message management capabilities to digital touchpoints using ExactTarget and Clickatell is an important step to true one-to-one, multi-channel customer communications."

Organizations can build stronger relationships with their customers by leveraging the strengths of ExactTarget's email delivery and tracking service with messagepoint's ability to generate high volumes of personalized, targeted content.

With this release, messagepoint also integrates with Clickatell's leading SMS delivery service, which has one of the largest global wireless service provider partner networks, serving customers in more than 220 countries. Personalized and targeted messaging that messagepoint can inject into SMS communications is especially critical because in SMS messaging, every character counts.

About Prinova, Inc.

Prinova® got its start in 1998 in the print services and consulting space to fulfill an unmet need -- enterprise customers were looking for a way to communicate one-to-one with customers that didn't place a significant burden on IT, developers and business users.

The messagepoint® platform enables companies to strengthen customer communications by empowering business users to rapidly plan, develop, execute and measure targeted messages in transactional customer touchpoints. Organizations are able to deliver up relevant, personalized content that helps their customers make more informed decisions. A single print or email touchpoint now can be used to deliver an unlimited number of personalized variations, including promotional or education messages, logos, disclaimers, and geographic-based information.

Headquartered in Toronto, Canada, Prinova serves market leading financial services, healthcare and service provider companies. For more information, visit and

Contact Information

  • Media inquiries can be directed to:
    Mark Keating
    VP, Marketing