October 31, 2012 09:00 ET

Prinova Transforms Touchpoint Messaging With Release of Messagepoint 4.0

TORONTO, ONTARIO--(Marketwire - Oct. 31, 2012) - Prinova®, Inc., a leader in the Customer Communications Management (CCM) market, announces the release of the Messagepoint 4.0 touchpoint messaging platform. This latest version significantly revamps the user experience to simplify the complex task of managing content and variations across digital and print touchpoints such as statements, letters and other customer correspondence. The release of 4.0 introduces the ability to extend Messagepoint's personalized and targeted messaging content to existing web sites and personalized landing pages, thus rounding out Prinova's multi-channel toolset that includes transactional print, email and SMS communications.

"Messagepoint 4.0 is designed to take what is already an intuitive business user platform to the next level transforming the user experience for managing messaging and touchpoint variations, so that internal and external stakeholders can easily engage in the process", says Nick Romano, CEO of Prinova "With Messagepoint, touchpoint messaging in any channel is significantly streamlined because business users now own and control messaging throughout the lifecycle, and are no longer reliant on IT for managing content."

As part of revamping the touchpoint management experience, Messagepoint 4.0 also extends the ability to manage touchpoint translations - giving customers the ability to localize and view touchpoint variations in over 15 languages and locales.

"What we've recognized is that users needed more than to be able to view and manage a sea of messages, but to have a clear context around each touchpoint variation," says Chris Miller, Prinova's VP of Products. "Variations in touchpoints are often driven by branding, location-specific regulations, segment-based messaging, and even translation requirements -- and our software needs to flexibly and intuitively present that to users who build, approve, and manage these touchpoints throughout the messaging lifecycle."

In addition, Messagepoint 4.0 includes the ability to define and manage touchpoints with greater granularity, and address the specific workflow requirements for individual touchpoints. Customers can now define a unique set of workflow steps for each touchpoint, depending on the degree of control and approval required. Approval steps can be made mandatory for key stakeholders or optional for time-bound courtesy reviews to ensure that time sensitive communications occur when the business needs them to.

"We feel that we have succeeded in building a unique messaging platform that was truly conceived, designed and built for the owners of touchpoint content rather than their IT counterparts," says Miller.

About Prinova, Inc.

Prinova® started in the print services and consulting space in 1998. In 2010, it launched the Messagepoint software platform which helped enterprise customers realize the dream of one-to-one communications with their customers. Messagepoint® lets business users rapidly plan, build, execute and measure targeted messaging in transactional customer touchpoints, without heavy IT involvement. Headquartered in Toronto, Canada, Prinova serves market leading financial services, healthcare and service provider companies. Visit

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