SOURCE: Print2Click

Print2Click

March 15, 2010 11:00 ET

Print2Click Introduces AdMobilize for Retailers and Consumer Product Companies; Solution Boosts Sales by Extending Ads to Mobile

SAN FRANCISCO, CA--(Marketwire - March 15, 2010) - Print2Click, a Silicon Valley mobile platform provider, today announced the introduction of AdMobilize, a solution that extends print, online and digital billboard advertising content to mobile.

Print2Click's AdMobilize embeds content dynamically in a digital ad, whether it is online, mobile Web or digital billboard. Content such as ratings summaries, product reviews or incentives can be updated on-the-fly into a mobile ad. Consumers can simply click on the mobile ad to receive specific information, offers, or the location of the nearest retail store. They can even buy the advertised product right on their phone. 

AdMobilize can similarly extend traditional print, media or digital billboard advertisement with location-based information or commerce on the consumer's mobile phone.

Print2Click's multi-modal mobile platform allows consumers to interact using their choice of technology -- mobile Web, voice, Text and more. The platform includes powerful data integration technology that allows data to be channeled seamlessly into the platform from the brand and its partners' information systems and then transformed to enable different functionality on mobile.

"As consumer preferences shift to mobile, AdMobilize enables retailers and consumer brands to derive maximum value from their advertising budget," said Prosenjit Sen, Print2Click's Founder and Chief Executive Officer. "Our platform enables consumers to buy products at a local store or online, directly from their phones. It's like putting an ad on steroids."

About Print2Click
Print2Click is an integrated mobile marketing and commerce platform for retailers and consumer brands that sell via retail stores. It enables retailers and brands to maintain a "real-time relationship" with their customers, who are empowered to access specific information, offers and more from anywhere using their mobiles.

Print2Click integrates voice, mobile Web, Text and NFC to allow brands and its customers to use mobile for ubiquitous personalized communication and instant transactions. More information may be obtained at www.print2click.com.

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