Priva Inc.

Priva Inc.

April 30, 2007 17:20 ET

Priva Releases 2006 Audited Financial Statements

MONTREAL, QUEBEC--(CCNMatthews - April 30, 2007) - Mr. David Horowitz, President and CEO of Priva Inc. (TSX VENTURE:PIV) announced the results for the year ended December 31, 2006. Net sales were $15,841,331, an increase of 67% compared with $9,495,402 for the year ended December 31,2005. The increase in sales was attributable to the acquisition of the customers and inventory of a division of Philmont Manufacturing in late 2005.

Gross profit amounted to $3,962,796, or 25.1% of sales compared with $2,918,515 or 30.7% of sales for the previous year. Priva Inc. reported a consolidated loss of $926,181, or $0.054 per share on a diluted basis for the year ended December 31, 2006 compared with a loss of $242,775, or $0.014 per share on a fully diluted basis for the same period of 2005. A full copy of the Financial Statements can be viewed on SEDAR

"As reported on January 16, 2007, the business acquired from Philmont in late 2005 has been sold. "While a good proportion of our 2006 operating loss was attributable to this division, we are still suffering from some of the structural effects. Consequently, we do not expect our first quarter results to be positive.", says David Horowitz.

Montreal based Priva Inc. is a leading manufacturer, distributor and marketer of an assortment of absorbent, waterproof textile products sold to retailers in Canada, the U.S., the U.K., Australia and New Zealand, with export sales representing just about 60% of sales. Priva's products for adults are sold under the Priva and Americare™ labels; children's products are marketed under the "Snoozy™" and "Tidy Turtle™" brand names and Priva's anti-allergen products are sold under the Quorum™ and Zip & Block™ labels.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

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