SOURCE: Private Trade Winds

Private Trade Winds

March 23, 2010 09:00 ET

Private Trade Winds Pioneers the 'Five-Star Villa Vacation' by Launching World's Most Personalized Private Travel Service and Global Villa Portfolio

Private Trade Winds Heralds a New Age in Villa Vacations as It Puts the Enchantment Back in Travel and Unveils the Results of Its State of the Villa Vacation Report

NEWPORT BEACH, CA--(Marketwire - March 23, 2010) -  Do you ever wish there was a convenient, one-stop shop that took care of all your luxury travel needs, understood the nuances of booking villas and yet could handle booking and planning vacations from air travel to concierge services? Irene Aviles did, so she created Private Trade Winds, a private travel service and global villa portfolio, which announces its launch today of expanded services as the luxury travel management industry's one and only world-wide purveyor of Five-Star Villa Vacations and complete travel services for the affluent traveler. 

Survey Says Villa Vacations are a Relevant Lodging Option: The company incorporated in early 2007 and soft-launched in 2008 and has been evolving its services and engaging in industry-leading market research, led by its October 2009 State of the Villa Vacation Report.  This survey of more than 700 affluent travelers explored their vacation habits and preferences, and revealed the considerable market for new luxury travel alternatives, particularly those that combine villa accommodations with five-star amenities and services. Some highlights include:

  • 85% of respondents like the idea of a villa vacation
  • 46% with HHI of more than $100,000, and 68% with HHI of $500,000 or more, have taken a villa vacation in the last two years
  • Of the survey respondents who prefer hotel to villa accommodations, most cite the main reasons as being hotel amenities (88%) and the consistency/predictability of the hotel experience. Over 90% of this group express greater interest in villa vacations if they include the services and amenities of a five-star hotel
  • Of those who have taken a villa vacation, two-thirds described it as more enjoyable than their recent hotel vacations

What Sets Private Trade Winds Apart: Breadth of Service, Consistent Quality, Convenience, Price: Part service and part product, Private Trade Winds offers unique access to more than 400 villas around the world ranging from one-bedroom condos to 13 bedroom estates in destinations such as Italy, France, Hawaii, Mexico, Costa Rica, Colorado, New York and many more. Private Trade Winds villas can be anything from a restored medieval fortress in Tuscany to a sleek beachside condo in Hawaii. The consistency is found in Private Trade Winds' unyielding standard of luxury ensured through signature on-site amenities such as robes, water and gourmet coffee and its 100-point Luxury Quality Assurance Test, completely unique in the villa rental industry. Once a property passes the 100-point test, it is classified into three tiers of luxury -- Silver, Gold and Platinum -- with nightly rates that range from $300 to $18,000.

Upon booking their first Private Trade Winds villa online, travelers immediately receive complimentary access to the PTW Single Booking Plan with 24/7 access to the company's 400 villas at the best nightly rates, use of its proprietary award point management portal and access to additional bookings systems for air, car and hotel. For travelers who prefer to book online, the Internet Plan offers a dedicated concierge agent and added special rates and inclusions for each villa stay.

The 12-month Premier Travel Plan includes all of the internet capabilities of the Internet Plan and for an annual fee of $1,995, comes with the personalized assistance of an in-house dedicated Executive Travel Advisor and concierge agent who really get to know clients and understand their travel needs and preferences. Executive Travel Advisors plan Five-Star Villa Vacations and handle all other travel needs -- from leisure to business, and air, car, hotel, cruise or jet travel. They will even track and redeem frequent flier miles or arrange for over-the-top concierge services.

Newest Hybrid in Luxury Travel Options: "In recent years there has been a proliferation of residential vacation options for affluent travelers. Timeshares. Fractional real estate. Private Residence Clubs. Destination clubs. Whole ownership. All appropriate for the right buyer with a specific purpose. Amid these changes, however, one of the oldest vacation options -- the villa, with a history stretching back more than 2,000 years -- is undergoing a renaissance to give travelers all the options they could ever imagine with the launch of Private Trade Winds," says Private Trade Winds Founder and President Irene Aviles. 

Private Trade Winds arose from Aviles' realization that each of her deeded vacation assets were wonderful in their own way, but none could provide a fully maximized travel opportunity and investment combination, therefore leaving each asset unoccupied most of the year while the family still accrued costs for additional worldwide travel and trip planning services.

Aviles was spurred to create and launch Private Trade Winds, a company that would assist owners like herself to maximize the value of their vacation real estate and provide a unique full-service travel opportunity for discriminating travelers giving them access to a global portfolio of hand-chosen, pre-qualified classic and modern villas boasting all the amenities and concierge services that you would expect from a Ritz-Carlton or Four Seasons hotel at a fraction of the cost and none of the strings of a membership club or whole ownership.

For clients who are owners of superior villas and other luxury assets, Private Trade Winds is a practical solution to maximize return on investment via its Homeowner Travel Plan which facilitates the details of the rental and property management of these villas and other luxury assets through exclusive rental contracts. In addition, these clients have all the same travel service and villa portfolio access of the Premier Travel Plan.

For more information about Private Trade Winds, to read Emerging Trends and the Role of Villas in Affluent Travel Today, the white paper that resulted from the State of the Villa Vacation Report, or to review Private Trade Winds' exclusive selection of sublime services and villas, visit For up-to-date news, follow Private Trade Winds on Facebook, Twitter or YouTube.

About Private Trade Winds:

Based in Newport Beach, Calif., Private Trade Winds is a luxury travel service specializing in Five Star Villa Vacations, which combine the space and privacy of a villa with the amenities and services of a Five Star Resort. Its Global Villa Portfolio includes more than 400 classic and modern villas, all of which have passed a 100-point Luxury Quality Assurance Test. As the villa vacation expert, Private Trade Winds brings high standards and a consistent luxury experience to all kinds of private vacation residences around the world, from European estates to beachfront condos. Its Premier Travel Plan clients receive preferred rates, online access to the company's sophisticated booking engine and global villa portfolio and a dedicated travel advisor that handles all of their travel arrangements throughout the year, providing extraordinary customization and personal service that puts the elegance and enchantment back into travel for the frequent traveler. For more information, visit, on Facebook, on Twitter, or on YouTube.

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