SOURCE: Tixa Internet Technology Co., Ltd.

March 13, 2005 23:34 ET

PRnews.cn Heads Fast in Electronic News Distribution Services in China

Summary: China Business Press Release Newswire, or PRnews.cn, with its fast developing distribution coverage, fast customer acquisition and IR expertise, stretches quickly in the market of electronic news distribution, targeting and monitoring services in China.

BEIJING -- (MARKET WIRE) -- March 13, 2005 -- China Business Press Release Newswire, or PRnews.cn, China's leading provider of electronic corporate news distribution, targeting and monitoring, has formed a strong media alliance and dissemination network including web portals Sina, Sohu, Netease, Tom, JRJC, Hexun, and hundreds of other domestic media, as well as world-famous media organizations Factiva, Reuters, Bloomberg, Dow Jones and Chineseworldnet, since it launched its electronic news distribution platform in May 2004.

PRnews.cn's clients have also enjoyed significant increases. It has quickly acquired press release clients, which include Haier, TCL, Hisense and 500-plus other China-based companies, representing around one-third of all the listed companies in the country.

The aim of PRnews.cn's service is to assist Chinese organizations and companies in delivering their press releases to targeted audiences, and improve the clients' Investor Relations and Public Relations efficiencies and effectiveness.

"With our strong media alliance and experienced professional team, we will provide an effective distribution application for IR, PR and corporate communication practitioners in China," said Lanting Lv, executive editor in chief of PRnews.cn.

"We are also offering a platform to help IR people, although we are aware of the fact that IR service is still very new to Chinese people, even to some businessmen," he added. "However, we find nowadays more and more Chinese public companies have established IR departments, and we have built a premier channel to help clients to promote the communication between them and their shareholders."

PRnews.cn has seen a fast growing rate and quickly raised market awareness after its launch. By March 3rd, 2005, the search with the Chinese name of PRnews.cn returned results 224,000 items in Google, and 77,100 with Baidu (the leading search engine in local China). And, both of the search engines have included PRnews.cn in their real-time news search coverage. Meanwhile, several major finance portals in China have established dedicated columns for PRnews.cn.

PRnews.cn also delivers clients' releases to over five thousands journalists and media contacts around China. Subscribers of PRnews.cn can create customized ways to receive news releases based on their specific criteria.

The English version of PRnews.cn has also been launched recently.

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