SOURCE: ECAL

ECAL

March 03, 2015 08:00 ET

Pro Sports Teams Strengthen Communication With Fans Through ECAL Calendar-Based Digital Channel

ECAL Launches Digital 'Sync to Calendar' Button for Easier Access to Content

NEW YORK, NY and MELBOURNE, AUSTRALIA--(Marketwired - Mar 3, 2015) - ECAL, the first right-time communications platform company, today announced its 'Sync to Calendar' subscription button, a new tool for organizations such as pro sports teams to easily deliver rich events content directly into any personal calendar on mobile, desktop or social. With one click the button launches a new mobile-responsive pop-up display that allows customers to choose their favorite content, select their calendar program, and sync. Since ECAL technology is dynamic, customers will receive any changes or new events in real-time, directly in their calendar. Teams can use this new intimate marketing channel to communicate events and sales opportunities, customized to the user's profile. Additionally, the ECAL platform can be used as a new commercial property for organizations to sell sponsorships, with a range of high value, intimate benefits including branding and integrated content and sales links in the calendar of consumers.

The ECAL channel is completely customizable for both organizations and consumers. Consumers have complete 'opt-in' power to which organizations they subscribe to and what types of content they would like to receive, from game schedules to ticket on-sale dates to TV programming and corporate events. Organizations can customize the location and branding of the 'Sync to Calendar' subscription button, which is available in two formats -- a long button and a square icon, that they can place on their social bar or alongside any event listing. ECAL has also added a social sharing function allowing consumers to share the calendar link with their friends and followers on Facebook, Twitter, Google, LinkedIn and more. ECAL now makes calendar-based communications the most effective marketing tool in any organization's arsenal.

"The calendar is the last untapped marketing frontier," said Patrick Barrett, Founder and CEO of ECAL. "And it's the best place for teams and brands to forge stronger relationships with their most high-value customers. ECAL clients such as the New England Patriots are finding that this new channel provides 10X greater click through rates than rich media, unprecedented opt-in rates of 98% and anywhere from 30X-300X ROI."

Over 600K people rely on ECAL-based communication to stay connected to the teams, people, brands and organizations they care about. In addition to the New England Patriots, sports organizations using ECAL include the Chicago Bears, Washington Redskins, Boston Celtics, Major League Soccer, USA Volleyball, Ladies Professional Golf Association, UCONN and Duke University athletics. 

"ECAL is the perfect solution," said Jana Gauthier, Director of Digital Media at New England Patriots. "Not only is it easy to set up and maintain, but any modifications will automatically update on the fans calendar of choice -- smartphone, social media and desktop. Plus we can attach marketing opportunities and drive traffic back to Patriots.com assets."

About ECAL
ECAL is the first right-time, event-driven communications platform that forges closer, more influential relationships between consumers and their favorite event-based organizations.

Over 300 major sports and entertainment brands rely on ECAL to increase revenue streams, acquire important customer data, and develop deeper levels of engagement and trust with high value customers. Over 600K people rely on ECAL-based communication to stay connected to the teams, people, brands and organizations they care about. Flagship customers include The New England Patriots, Chicago Bears, Washington Redskins, Boston Celtics, Major League Soccer, USA Volleyball, Ladies Professional Golf Association, UCONN and Duke University athletics, plus major sports across Australia, New Zealand and United Kingdom.

The management team has played key roles in prestigious organizations, including The British Horseracing Board (UK), Carlton Football Club (Aust), SecurePay (Aust), Real Estate Group, and iSelect. ECAL Directors include Patrick Barrett (Founder & CEO), Larry Kestelman who founded Dodo Internet (sold $220M), Matt McCann (former Director / CEO at iSelect, Shazam, and Allens Arthur Robinson lawyers) and Ilya Frolov, Founding Partner at Oxygen Ventures (ECAL's lead investor). ECAL Advisors include Chris Bernard of Microsoft, David Riemer formerly of Yahoo and JWalter Thompson and Simon Raik-Allen, current CTO at MYOB.

ECAL was founded in 2010 by Patrick Barrett with the platform built and launched in 2012. ECAL is globally headquartered in Melbourne, Australia with a U.S. Headquarters in New York, New York. www.ecal.com

Contact Information