SOURCE: American Fiber Systems

American Fiber Systems

August 31, 2009 08:16 ET

Pro Star Fulfillment Upgrades to Ethernet-Over-Fiber to Serve $20 Billion Internet Marketing Industry

Higher Bandwidth Necessary for Expected Online Marketing Growth

SALT LAKE CITY, UT--(Marketwire - August 31, 2009) - In order to respond to a 13% increase in the e-commerce sector over the last year, Pro Star Fulfillment made the decision to connect to American Fiber Systems' (AFS) Salt Lake City Ethernet-over-fiber network. The link to AFS's award-winning, privately owned network provides easily upgradable circuits to better serve the needs of Pro Star's expanding roster of online marketing and e-commerce customers.

In addition to addressing the rising bandwidth needs of Pro Star customers, they created capacity-heavy custom warehouse and shipping applications that required the ability of AFS's Metro Ethernet service to quickly and easily change the size of their Ethernet circuit. AFS's Salt Lake City network is a secure and reliable platform for these applications, including those used for shipment information, credit card authorizations and other sensitive data transfer.

"We need secure, high speed data transfer -- simple as that," said George Ligon, Information Technology Manager, Pro Star. "When it comes to Internet commerce, fast and easy is key. You can't be waiting; you can't be slowed down. When people have to slow down, that's when it costs you money."

With 1.5 billion Internet users and growing, the number of customers looking to buy online is steadily increasing. As web retailers answer the growing consumer demand for e-commerce, Pro Star is prepared to accommodate that growth as well with easy access to upgradeable bandwidth from AFS.

"Time is money, but being fast doesn't trump reliability," said Mike D'Angelo, Senior VP Sales and Marketing at AFS. "Faster and more secure, reliable connections are what is going to give businesses the edge -- not only in the online industry -- this is the trend for all enterprise businesses."

American Fiber Systems provides metropolitan networking infrastructure, dark fiber and transport services to carriers and large and mid-sized enterprises in ten markets nationwide. AFS network also offers long haul interstate transport between Las Vegas, Reno, Boise, and Salt Lake City. For more information on partnering with AFS, visit

About American Fiber Systems

American Fiber Systems (AFS) provides metropolitan fiber optical networking infrastructure, dark fiber and Ethernet transport services to carriers and large enterprises. AFS enables its customers to easily and reliably connect to a city's most important points of communications presence; Internet Service Provider (ISP) and data center locations; Inter-exchange "carrier-hotels"; wireless providers and Fortune 1000 companies. AFS has deployed more than 1.2 million miles of high-capacity, high-bandwidth metropolitan fiber optic cable since 2000 in several cities, including Atlanta, Ga.; Boise, Idaho; Cleveland, Ohio; Kansas City, Kan./Mo.; Las Vegas, Nev.; Minneapolis/Saint Paul, Minn.; Nashville, Tenn.; Reno and Carson City, Nev.; and Salt Lake City, Utah. AFS has more than 500 capacity enabled on-net buildings and supports an addressable market teledensity of more than $9 billion in annualized telecommunications services. AFS is a privately held venture-backed company led by Dave Rusin who shares insights on telecommunications trends and news on his blog at

About Pro Star Fulfillment

Pro Star Fulfillment offers a cost effective alternative to in-house fulfillment centers. With more than 13 years of outsourcing experience, Pro Star helps companies reduce stress and save money by meeting their warehousing and product fulfillment needs, thereby allowing them to focus on their core business. Pro Star offers fulfillment, shipping, assembly, affiliate, and e-commerce services.

Contact Information

  • Press Contacts:
    A.R. Brache
    American Fiber Systems
    (585) 785-5803
    Email Contact