SOURCE: Proactive Pet Products, Inc

September 22, 2015 09:36 ET

Proactive Pet Products Finalizes Go-To-Market Strategy

"Because You Care, Be Prepared"

LAS VEGAS, NV--(Marketwired - Sep 22, 2015) - ProActive Pet Products, Inc. (OTC PINK: PPPI) announced today that the company has finalized their Go-To-Market strategy, advancing the rollout of its emergency care pet products and services -- a niche segment of the $15.7 Billion Pet accessory market. 

The Go-To-Market strategy allows for consistent price point management through various sales channels. Such channels include 'Mom & Pop' pet shops, regional and national retail as well as online outlets. The primary market for the ProActive Pet Products emergency care product line is approximately 4,000 national chain store fronts and 10,000 owner operated stores. There is also a secondary market comprised of 27,000+ sales outlets.

Within the ProActive Pet Products' Go-To-Market strategy, First Aid Kits and Emergency Evacuation Kits are advantageously priced, allowing retailers to benefit from 50% margins or better -- anticipated to spur more product sales and service inquires. Furthermore, the product pricing structure accommodates healthy incentives for regional and national sales rep agencies as well as distributors.

Management has indicated that the Company has received numerous calls and contacts from participants in the pet market, inclusive of sales agencies, distributors and retailers. The Company has also conducted channel interviews with participants whom have assisted with verification of the direction and sales strategy. Management expects that by taking these measures, various risk factors and oversights will be minimized, resulting in a greater possibility of success for the Go-To-Market strategy.

The sales and marketing model calls for the company to have both one and two step sales and distribution, meaning that Retail price Points stay consistent, while offering strong incentives to the Company's sales partners via Sales Rep Agencies and/or Distributors; or a similar process. In either case, the financial incentives are in place to reward all participants without causing a price prohibitive event at Retail.

Inevitably, major National Retail Chains will become "House Accounts" where the Company will be selling directly to the chain. This will present the opportunity for enhanced advertising that will generate more traffic to the product line on all fronts, as well as merchandising propositions (plan-o-grams) that can be serviced efficiently. Furthermore, at the national retail level, the Company can utilize varied and flexible merchandising techniques for their customer base and signature style. This includes aisle interrupters, floor displays, tear-away point of purchase displays, clam shells and pallet programs.

Management intends to ensure a successful launch of ProActive Pet Products' service offerings by leveraging its vast knowledge of the $15.7 Billion Pet accessory market and accessing its relationships within the retail community. Management also indicated that a significant part of the Company's Go-To-Market strategy will be in levering its proprietary Registered Pet™ system for online secure storage and electronic retrieval of all vital information related to a pet's life and well-being.

About ProActive Pet Products, Inc.
ProActive Pet Products, Inc. is a Nevada based, Pet Product Development Company. The Company's primary business is the manufacture and sale of its pet first aid kits, pet emergency go kits, and related products. The Company's expertise is in the innovative development of its pet safety and health products, its astute recognition of the rigorous demands by dog and cat owners, and the need for practical preparedness solutions.

The mission of ProActive Pet Products™ is to be the market and industry leader for Dog and Cat First Aid Kits, Emergency / Evacuation GO Kits, and related pet health and safety products.

Visit ProActive Pet Products, Inc. at

Safe Harbor Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.

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