Proceed Interactive

Proceed Interactive

August 09, 2005 15:07 ET

Proceed Interactive Signs with optionsXpress as Online Marketing Agency of Record; Companies Leverage Hybrid Model for Internet Marketing in Expanded Engagement

CHICAGO--(CCNMatthews - Aug 9, 2005) -

Proceed Interactive today announced that optionsXpress (Nasdaq: OXPS), the number one online options and stock brokerage according to Barron's, has selected it as its interactive marketing agency of record, enhancing its a relationship that began in early 2004.

optionsXpress expects to supplement its internal resources with Proceed's expertise to further increase their exposure on the Internet. Proven successful in other industries, this model of outsourced and in-house collaboration is a unique endeavor for the online marketing industry.

"At optionsXpress, we are extremely careful to ensure that our marketing investment brings strong, measurable returns by focusing directly on the most suitable prospective customers," said Lou Friedmann, vice president of marketing for optionsXpress. "Proceed Interactive's partnership philosophy, and its targeted, returns-driven interactive marketing is a perfect fit for us. Proceed's expertise working with our internal marketing team provides the optimal mix of interactive marketing proficiency and customer focus."

optionsXpress is using a combination of online media buys, search engine optimization and user experience consulting, as well as other strategic consulting and management services from Proceed, to drive sales and extend brand awareness online.

"We're extremely pleased that optionsXpress has experienced a measurable value from the services we have provided to date, and look forward to exploring further success through additional resources now available," said Bruce Findley, chief executive officer of Proceed Interactive. "Since its clients are especially Internet savvy, it makes sense that optionsXpress has seen success with interactive marketing and is investing even more in its continued success."

About optionsXpress

optionsXpress Holdings, Inc. provides innovative securities brokerage products and services for investor education, strategy evaluation and trade execution. Through its subsidiaries optionsXpress, an online brokerage, and brokersXpress, an online trading and reporting platform for independent investment professionals, the company offers a wide range of investor tools, superior customer service and competitive commissions. optionsXpress has been named the top online securities brokerage by Barron's in its last three annual surveys (2003, 2004 and 2005) and the top discount securities brokerage by SmartMoney in 2004. It was also named "Favorite Options Site" by Forbes Best of the Web in 2004.

About Proceed Interactive

Founded in 1996, Proceed Interactive (formerly Meandaur) is a pioneer in the development, execution and analysis of results-driven Internet marketing campaigns. A full-service interactive agency, Proceed Interactive helps Fortune 1000 companies extend brand awareness and drive sales through online marketing strategy, search marketing, online media buys, affiliate marketing, creative design & user experience, technology services and web analytics consulting.

Proceed Interactive serves organizations, such as Wyndham Hotels & Resorts, Omni Hotels, Choice Hotels International, Great Expectations, Wells Fargo, General Motors and SCORE! Educational Centers. With headquarters in Chicago, the company also has offices in Los Angeles, Dallas and Santiago, Chile. Proceed Interactive is one of the few Yahoo! Performance Marketing, Certified resellers worldwide, SEMPO member and frequent sponsor of Jupiter Media's Search Engine Strategies Conference. For more information, please visit or contact Brad Bauer, Director of Business Development at +1 847-296-2300.

Contact Information

  • Proceed Interactive
    Brad Bauer, 847-296-2300