SOURCE: SourceMedia


December 22, 2009 15:39 ET

Processing AVATAR; Information Management's Exclusive on the Thoroughbred of a Data Center Behind the Blockbuster Movie

NEW YORK, NY--(Marketwire - December 22, 2009) - In an exclusive story, Information Management shares the inside scoop about the monster data center that sits behind the intense visual effects in the blockbuster film, AVATAR. The film has already grossed $242.5 million worldwide, and Information Management talked with the technologists from Weta Digital who run one of the most powerful purpose-built data centers in the world.

Weta Digital is the increasingly famous visual effects production house behind high-end commercials and blockbuster movies, including The Lord of the Rings movies, King Kong, and most lately the $230 million James Cameron extravaganza, AVATAR.

As the story explains, what makes Weta and a project like AVATAR work is in equal parts the computing power of the data center that creates the visual effects, and the data management of artistic processes that drive the computing.

Weta has drawn plenty of attention. Five Academy Award nominations and four Oscars will do that, but publicist Judy Alley says nothing has matched the buzz of AVATAR. "We've done more than 100 interviews in the last few months," Alley says. With most of the attention focused on the movie's immersive look, Alley was glad someone was interested to look at the technology installation that sits within Weta and kindly connected us to two of the people who make it run.

Click here to read the full article. Information Management will also be publishing follow-up stories on the Web site and in the magazine in upcoming weeks.

About SourceMedia

SourceMedia, an Investcorp company, is a leading provider of timely and essential news, analysis, research, and insights for members of the financial services community, and the related fields of professional services and technology. SourceMedia offers its clients and subscribers professional publications, industry-standard data applications and in-depth seminars and conferences.

About Information Management

Information Management is the educated reader's choice for the latest news, commentary and feature content serving the information technology and business community. Information Management's interactive features, in-depth case studies and incisive thought leadership have become the trusted source for the data management and content communities. Information Management provides original reporting, online radio programming, informative Web seminar programming, white paper resources and online education tuned to the working needs of today's information professional.

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