SOURCE: Blue Chip Marketing Worldwide

Procter & Gamble Introduces Free Eco-Friendly Application for Future Friendly Initiative

March 30, 2011 10:24 ET

Procter & Gamble Introduces Free Eco-Friendly Application for Future Friendly Initiative

Carbon Footprint Gauge Will Become Available on Earth Day

NORTHBROOK, IL--(Marketwire - March 30, 2011) - Procter & Gamble, in partnership with its grocery retail partners, is providing shoppers the opportunity to get a better understanding of their personal impact on the planet with a fun new iPhone, iPad or Droid enabled application. The app, called "My Carbon Footprint," is an interactive, social media-enabled carbon footprint gauge powered by P&G's Future Friendly initiative. It will become available on Earth Day, April 22.

Users will be able to generate their own personal planet based on their responses to simple multiple choice questions like, "What is the gas mileage of the car you drive in most often?" Once their planet has been established, users will be able to enhance (or reduce) the quality of their ecosystem by answering a question of the day. They will also receive tips to help them make simple choices, which can create meaningful results. Users will be able to post those sustainable tips to their Facebook walls.

"Our goal is to help our partners at P&G spread the word that the little changes we make every day can have a big impact on the environment," said Stanton Kawer, CEO of Blue Chip Marketing Worldwide, which developed the application for P&G. "Hopefully this app will make us all a little more future friendly."

Consumers can sign up now to receive a reminder for the Earth Day launch date by simply scanning a QR code printed on point-of-sale materials at any of 10,000 participating stores, or going to www.findyourfootprint.com or searching the iTunes store or Android market.

About Blue Chip Marketing Worldwide
Founded in 1982 in Northbrook, Illinois, Blue Chip Marketing Worldwide (www.bluechipmarketingworldwide.com) is an independent, full-service global marketing agency that unites brands to sales to deliver unparalleled results. Through 360° insights, proprietary models and detailed execution, BCMW delivers core marketing capabilities for the retail, healthcare and branding sectors. Clients include Procter & Gamble, Gorton's, Weight Watchers, Blue Bunny, Fisher, On-Cor, Biosante Pharmaceuticals, InVentive Healthcare and Alva Amco, among others.