SOURCE:, Inc., Inc.

September 13, 2011 00:01 ET

Product Discovery Service Launches

The Days of Spending Hours Researching to Find the Best Product for Your Needs Are Over *Finger Snap*

SANTA CLARA, CA--(Marketwire - Sep 13, 2011) - launched today at DEMO Fall 2011, enabling you to quickly discover the best product that meets your needs.

When we shop online, we often spend hours searching and reading review after review on Amazon, trying to figure out which is the best product for our requirements.'s platform will reduce the guesswork for millions of people. allows you to post a product question with requirements, such as "What is the best electric toothbrush for sensitive gums under $100?," and receive a crowd-sourced answer based on the community's product suggestions and votes.'s founders, Steven Fruchter and Jake Gold, have a track record of building successful online communities and technologies, serving as the CEO and CTO respectively of -- the first live streaming network that is today the home to the most active live video community with more than 8.5 million registered users.

Amazon handles purchasing and fulfillment beautifully, but the big missing piece in e-commerce today is the process leading up to a purchasing decision. According to Fruchter, "This is just one of those obvious services the web needs. Where people who are passionate and have experience in an area form communities around helping others figure out what is the best choice for their needs. It just makes sense: Tailored needs answered by smart, unbiased people."

Gold adds, "For too long, the very best knowledge and expertise about products has been scattered across the web in unstructured forums, blogs, and review sites. Unlike some attempts at aggregating this data, we're building a single place where all that expertise can exist in a form accessible to experts and non-experts alike."

About connects people around topics they're passionate about to discuss and discover great products. is located in Santa Monica, California. For more information, please visit For additional information about the company or to sign up, visit or email

About DEMO
Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit

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