SOURCE: Aberdeen Group

May 08, 2008 11:38 ET

Product Documentation for a Global Market

Best-in-Class Companies Launch Products With Localized Documentation Faster and Within Budget

BOSTON, MA--(Marketwire - May 8, 2008) - In the newly released benchmark report "Documentation Goes Global" Aberdeen, a Harte-Hanks Company (NYSE: HHS), found that Best-in-Class companies launch products with localized documentation almost three working months faster than Laggard performers. As a result, they are four times as likely to hit their original or regional product launch dates, and they are more likely to have controlled growth in localization spend.

"Over the past five years, Industry Average companies have seen a net increase in localization spend of 2.6 times that of the Best-in-Class. Laggard companies have seen a 4.6 times increase compared to the Best-in-Class," says Chad Jackson, Research and Service Director, Aberdeen. "Keeping localization spend under control is essential in being able to hit localization budgets, something which the Best-in-Class are able to do 98% of the time."

How are the Best-in-Class getting faster to market while hitting their localization budget targets? The top strategic actions employed by the Best-in-Class support reuse of content and process automation. In addition, top performing companies are project managing the entire process and implementing standardized templates and processes to simplify localization tasks and control costs. The research offers the following recommendations:

--  Formalize and standardize new term approval, term compliance,
    localization, and outsourcing processes.
--  Deploy structured authoring and translation memory to increase reuse
    of localization content.
--  Deploy structured authoring and translation management technologies to
    incrementally localize content.
--  Securely share approved terms and translation memories with LSPs.

This report is made available through the underwriting of SDL, STAR Group, and Systran. To obtain a complimentary copy, visit:

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to

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