SOURCE: Aberdeen Group, a Harte-Hanks Company

March 02, 2007 10:09 ET

Product Innovation and Engineering Executives Meeting to Strategize on Product Profitability

Aberdeen Summit to Showcase Product Innovation Industry Leaders Including Michael Treacy, and Executives From Motorola, Unilever and Harris Corporation

BOSTON, MA -- (MARKET WIRE) -- March 2, 2007 -- Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), will host the Product Innovation Summit, May 23-24, 2007 at the Seaport Hotel and World Trade Center, in Boston, MA.

This is the preeminent best practices and networking event for product management, product development, and engineering executives to accelerate strategies for increasing product profitability through improved product innovation, product development, and engineering processes and PLM technology. Aberdeen research finds that companies that are best in class at meeting their product development targets are 94% more likely than other companies to have senior management roles directly responsible for product innovation and engineering across the product lifecycle. Founded in fact-based research, the exclusive summit will help these leaders identify how companies are transforming their product innovation processes and technology in the face of increasing complexity and corporate demands for profitable growth.

Confirmed Speakers Include:

--  Michael Treacy, Best Selling Author, "The Discipline of Market
    Leaders"
--  Tim Goodall, Product Innovation, Enterprise Mobile Computing, Motorola
--  Mehmood Khan, Global Leader Innovation Process, Unilever
--  Leon Shivamber, Corporate VP Supply Chain Management and Operations,
    Harris Corporation
--  Dr. Roger Nagel, The Father of the Virtual Organization, Previous CEO
    and Executive Director of the Iacocca Institute
--  Tony Ulwick, Best Selling Author, "What Customers Want"
--  Dr. Scott Edgett, Author, "Portfolio Management for New Products,"
    Product Development Institute
    
The Product Innovation Summit is part of the acclaimed Aberdeen Summit Series that bring corporate executives and industry thought leaders together to share information and provide actionable recommendations for organizational advances. Summit participation is limited to 200 executive level participants seeking to hear from and network with industry thought leaders.

Summit participants will witness firsthand how companies are finding new sources of product innovation, targeting product portfolios that excite their customers, managing the complexity of global design and global supply chains; developing products that incorporate mechanical, electronic, and software components, adopting systems engineering product simulation and analysis to increase reliability, reduce prototypes, and increase speed to market; implementing best practices and product lifecycle management (PLM) technology to meet their product development targets; managing product data and processes in the face of complexity and much more. These leading companies will share the techniques they use to develop innovative products and drive profitable growth for their companies.

"We are excited about bringing together industry executives and best-in-class product innovation practitioners, to share product success stories and provide actionable recommendations for improving product development and engineering performance," said Jim Brown, Vice President of Product Innovation Research at Aberdeen. "We are looking forward to sharing our research findings to aid executives in transforming their product innovation processes and enhancing product profitability."

For additional information on the summit, visit: http://www.aberdeen.com/events/live/pie07/

For more information on sponsorship visit: http://www.aberdeen.com/events/live/pie07/sponsors.asp

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

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