SOURCE: Aberdeen Group

December 11, 2008 13:00 ET

Product Lifecycle Management Provides Significant Business Potential for the Consumer Packaged Goods Industry

Understanding the Impact of Formulation Decisions on Cost and Regulatory Compliance

BOSTON, MA--(Marketwire - December 11, 2008) - Consumer packaged goods (CPG) companies face significant product development challenges, as they must launch a steady stream of innovative products to market, while navigating a maze of regulatory and commercial challenges in increasingly diverse markets. In response, CPG companies are turning to a more robust set of digital tools to develop and manage product formulas. "PLM Solutions for CPG Industry," a recent report by Aberdeen, a Harte-Hanks Company (NYSE: HHS), identified how these tools can provide a substantial business impact. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=5363.

Most often, what makes the difference is not strategy, but the tactical execution of the strategy. "The industry leaders are leveraging these tools to assess costs earlier and screen for regulatory compliance earlier in the development process. They are using these tools to gain more visibility into the moving pieces and essentially understanding the impact of formulation decisions on cost and regulatory compliance," observes Chad Jackson, Vice President, Product Innovation & Engineering, at Aberdeen. "Because the industry leaders are effectively executing at a tactical level, they are hitting their product launch dates, product revenue, development cost and quality targets 86% of the time or better."

The companies that are often successful with managing product development knowledge throughout the process are often seeing significant business benefits. Aberdeen's "PLM Solutions for CPG Industry" enables readers to take advantage of the lessons learned from these companies while avoiding the pain points and obstacles encountered by their peers.

A complimentary copy of this report is made available due in part by the following underwriters: LASCOM, Linx/AS LLC, and Siemens PLM Software. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=5363.

For additional access to complimentary Product Innovation and Engineering Research, please visit http://research.aberdeen.com/index.php/-product-innovation.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

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