Product of the Year Canada

Product of the Year Canada

March 07, 2011 06:00 ET

Product of the Year Canada: What Belongs in Your Shopping Cart in 2011?

The Results Are In: Canadian Consumers Have Cast Their Votes for 2011 Product of the Year Winners

TORONTO, ONTARIO--(Marketwire - March 7, 2011) -

Editors Note: There is a photo associated with this Press Release.

The "consumer's choice" for new product innovation was released today with the second annual list of Canadian winners of Product of the Year. The winning products were selected following a national survey of over 5,900 Canadian consumers in seventeen categories.

For the past two decades, the Product of the Year title has been the gold standard for consumer-voted product innovation for hundreds of brands worldwide. The idea behind it is to provide guidance to consumers, who are often overwhelmed with many product choices, on what other consumers view as innovative and worth trying.

As executive program director Sandie Orlando explains it, Product of the Year helps make the decision process easier for consumers. "Recognizing a seal of approval that has the endorsement of thousands of other Canadians is a shortcut that helps shoppers move on to more important decisions," says Orlando. "Consumers told us they want products that make it easier to live better without compromising on quality."

The award is not limited to specific categories and reflects consumer products available at both retail and online. This year's winners include a broad mix of food, wellness, and lifestyle products that includes banking services for the first time. The 2011 winners are: Asana Yogurt, Black Diamond Funcheez Marbelicious, Campbell's® Créations Soups, Children's AccuDial®, Fontaine Santé Humm! Hummus Cocktail, Molson Canadian 67, Maple Leaf Natural Selections Deli Meats, Pico-Salax®, Riceworks® Gourmet Brown Rice Crisps, High Liner Signature Southern Style Cod, Philips Sonicare Flexcare +, Philips Sonicare for Kids, Sensodyne iso-active Toothpaste, Sunlight Deep Clean Laundry Detergent, Tassimo Hot Beverage Machine, The Singleton of Glendullan Scotch, and ING DIRECT THRiVE Chequing™.

Orlando explains that Product of the Year winners often reflect prevalent social trends. By way of example, she points to the list of winning products that reflect both a strong desire for a higher quality of life and the manufacturers' response to consumer feedback. "Many of the innovations recognized in our winners are a direct result of listening to what consumers want rather than changing products for the sake of change." According to three quarters of the survey respondents, social media is an effective way for consumers to provide feedback, and 89% said they tend to recommend new products they have tried.

The Product of the Year Consumer Survey of Product Innovation was conducted across Canada last December and January by the Rogers Connect Market Research group. A representative sample of over 5,900 consumers across Canada voted on products based on innovative design, function or packaging.

As part of the survey, respondents also answer questions on purchasing behaviour, attitudes towards innovation and new product preferences.

For more information on Product of the Year and this year's winning products, visit productoftheyear.ca.

About Product of the Year Canada

Product of the Year is the broadest category distinction award for consumer products that rewards innovation, is voted on by consumers, and has global recognition. Established in France over 24 years ago, this consumer-driven award is presented annually in over 25 countries, including the U.S., the U.K., Brazil, Italy, Australia, South Africa, India and Canada. Product of the Year invites a representative panel of over 5,900 Canadian consumers across the country to vote on products that demonstrate innovation in design, function and/or packaging, via an online survey conducted by Rogers Connect Marketing Research group. www.productoftheyear.ca

About Rogers Connect Market Research group

Rogers Connect Marketing Research group is the only one of its kind in North America. They are a full custom research group embedded within Rogers Publishing. They conduct both qualitative (focus groups, roundtable discussions, advisory boards) as well as quantitative survey based research (online, telephone, direct mail). Rogers Connect Marketing Research group is a unique team that provides their clients with unmatched research capabilities. Along with the reach of Rogers Publishing, they are able to uncover insights to address their clients' business needs and then communicate those insights to their clients' target customers. www.rogersconnect.com

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