August 03, 2012 11:23 ET

Product Offers That Drive Sales Online

LONDON, UNITED KINGDOM--(Marketwire - Aug. 3, 2012) - Most online retailers are eager to find the next generation of promotion that will drive online sales and ensure Company growth. With Google's latest updates many online retailers now find themselves without ranking and therefore need to ensure that their promotions via PPC are both cost effective and maximise conversion rates.

Bunkbeds and More are offering an innovative online sales concept for Kids Bedroom Sets which enables customers to create their own bespoke bundle packages. Their online sales platform - bunkbedsandmore.com - has integrated features to assist online customers to make combo deal requests through instant chat. Customers are now empowered to pick and choose items of furniture from across a range of special offer packages to create their personal bundle by choice. Kids Bedroom furniture has experienced an increase in sales across the UK and Ireland with the introduction of the concept of customers being able to design their own bundle packages and still benefit from the special offer discounted prices. This is a win win situation for both consumer and retailer alike and adds flexibility and value to a customer's shopping basket online. Parents can now create their children's bedroom sets from an array of both individual bedroom furniture items and special offer packages - a deal which offers a greater freedom of choice and the inclusive benefit of reduced prices. This bundling can include kids' beds as well as the usual items of kid's bedroom furniture such as kids' wardrobes, bedside units, chest of drawers, blanket boxes and dressing tables where appropriate. This resolves the issue of grouping items from different special offer packages to form a wish shopping list and complete a shopping basket purchase. Consequently parents can happily allow their children to choose their preferred bunk bed and any other items of kid's bedroom furniture that appear on the bunkbedsandmore.com Website knowing that there is provision for complete flexibility of choice integrated in the system. There are no longer any limitations to the computation of kids' furniture bundles available to customers on their Website and they can avail of the special offer prices whatever their bundle mix. Bunkbedsandmore.com are now seeing an increase in sales through customised customer bundle packages and customer feedback confirms that the complete freedom of choice offered by this innovation has incentivised them to purchase online exactly to their requirements at discounted prices. This innovative development should inspire online retailers to look carefully at the promotions they are currently offering prospective customers and to tailor them more precisely to their needs and aspirations. Consumers are constantly searching for better deals online and only those online retailers with innovative dynamic promotions can really hope to harness the potential customer who has to be wooed from both a product choice and price perspective. Just as online sales platforms are constantly progressing and evolving technically so too is the need for creative marketing strategies and customer-centred sales promotions.

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