SOURCE: Professional Bull Riders (PBR)

Professional Bull Riders (PBR)

June 29, 2015 12:30 ET

Professional Bull Riders (PBR) Appoints New Leadership Team

PUEBLO, CO--(Marketwired - June 29, 2015) - As Professional Bull Riders, Inc. (PBR) enters a new chapter following its acquisition in May 2015 by WME | IMG, the company today announced a number of promotions within its leadership team.

Jim Haworth will become Chairman, where he will focus on strategic global initiatives within the PBR, as well as WME | IMG. Haworth joined PBR in 2011 as CEO.

Sean Gleason, formerly COO, has been promoted to Chief Executive Officer. Gleason served as COO for more than 15 of PBR's 23 years, and was instrumental in growing the once-considered niche sport into a global sports entity.

Under Haworth and Gleason's leadership, PBR was named America's fastest growing sport by Forbes in 2013. PBR has expanded to boast a live event audience of more than 3 million fans; international tours in Australia, Brazil, Canada and Mexico; international television distribution available in 500 million households worldwide across 40 territories; and a long-term television agreement with CBS and CBS Sports Network for its elite Built Ford Tough Series.

About the Professional Bull Riders, Inc. (PBR)

The world's premier bull riding organization began as a dream of 20 bull riders 23 years ago and is now a global sports phenomenon. PBR broadcasts reach more than half a billion households in 40 nations and territories around the world, and more than 3 million fans attend live events each year. On its elite Built Ford Tough Series, the PBR features the Top 35 bull riders in the world and the top bulls in the business. The televised Built Ford Tough Series, the BlueDEF Velocity Tour, the Touring Pro Division and the PBR's international circuits in Australia, Brazil, Canada and Mexico have paid more than $140 million in earnings to its athletes. Twenty-seven men have earned more than $1 million, including three-time World Champion SilvanoAlves who, in just 54 months, won more than $5.2 million to become the richest bull rider in history. In May 2015, PBR was acquired by WME | IMG, the global leader in sports, entertainment, media and fashion. For more information on the PBR, go to, or follow on Facebook at, Twitter at, and YouTube at

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