SOURCE: Professional Bull Riders (PBR)

Professional Bull Riders (PBR)

October 09, 2014 10:00 ET

Professional Bull Riders (PBR) and Red Games Introduce PBR: Raging Bulls the Official Mobile Game of PBR

Game App Brings the Excitement of Professional Bull Riding to Mobile iOS & Android

PUEBLO, CO--(Marketwired - October 09, 2014) - RED Games, a division of RED Interactive Agency which created the hugely successful "Duck Dynasty, Battle of the Beards" mobile game with A&E Networks, partnered with the PBR to produce PBR: Raging Bulls, the official mobile game of the Professional Bull Riders. Available today on the App Store and Google Play, the addictive new mobile game invites fans to hop on and hang on tight for the ride of a lifetime.

PBR: Raging Bulls allows players to experience the excitement and adrenaline-pumping action of the Professional Bull Riders in the palm of their hand as they attempt to ride (and conquer) 13 popular PBR and fantasy bulls, including Asteroid, Smackdown, Mississippi Hippy and the legendary Bushwacker. In the game, players start their career on a mechanical bull, and are challenged work their way through PBR's Touring Pro Division to the bright lights of Las Vegas for the PBR World Finals by mastering the toughest rides. The first bull riding game with physics-driven rider mechanics, PBR: Raging Bulls provides players with unique challenges every time they ride, and the high-jumping, hard-kicking action they crave.

Players can use virtual money earned by successfully riding bulls and completing events to customize riders, unlock new events, and improve their chances of making it to the top.

PBR Entertainer Flint Rasmussen also appears in informational clips to help players along the way.

"PBR: Raging Bulls is a fast-paced reaction and pattern-recognition game," says Donny Makower, President of RED Interactive Agency. "The game features simple mechanics and addictive gameplay that is easy to learn but challenging to master, offering hours of stimulating entertainment."

PBR bull riders tested the game and found it very engaging.

"It's fun," BFTS rider Ryan Dirteater said. "Kids are definitely going to enjoy playing it."

"This is a unique opportunity for the PBR to reach our fans where society lives -- on their phones," PBR Chairman and CEO Jim Haworth said. "Time will no longer be idle as they can spend it playing Raging Bulls and enjoy the thrill of the 'toughest sport on dirt.'"

Device Requirements:

* Universal (iPhone, iPod Touch, and iPad) and Android

* Requires iOS 7.0 or higher/ Android 4.0

Pricing and Availability:

PBR: Raging Bulls will be available worldwide on the App Store and Google Play starting October 9th. The game can be downloaded for free in the Games category. For more information, please visit www.pbrragingbulls.com.

About the Professional Bull Riders, Inc. (PBR)

The world's premier bull riding organization, the PBR, turns 21 in 2014. In just two decades, the dream of 20 bull riders has become a global sports phenomenon with PBR broadcasts reaching more than half a billion households in 50 nations and territories around the world, and more than 2.5 million fans attending live events each year. PBR has paid out more than $130 million in earnings to its athletes, and 25 riders have earned more than $1 million, including Justin McBride with $5.5 million -- the most of any western sports athlete in history. For more information on the PBR, go to PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.

About RED Games

RED Games, a division of RED Interactive Agency, is focused on developing and publishing high quality, incredibly visual, handcrafted games and mobile experiences for iOS, Android, Facebook, Kindle and Web. The team is comprised of some of the most talented creative directors, game designers, visual designers, and developers in the industry. RED Games develops multi-platform games and experiences for market leaders such as LucasArts, A&E Networks, and Universal Pictures, and has introduced a number of award-winning original IPs to the market. Their games have been featured on the App Store and Google Play, including their hit game Duck Dynasty: Battle of the Beards, which reached #1 on the App Store Charts. Other games in the company's portfolio include legostarwars.com, Pet Peaves Monsters, Tiger Trail, Empire Run, The Boxtrolls: Slide 'n' Sneak, and Frontier Heroes. For more information about RED Games, please visit www.ff0000games.com.

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