SOURCE: Professional Bull Riders (PBR)

Professional Bull Riders (PBR)

July 12, 2013 08:30 ET

Professional Bull Riders' (PBR) World Champion Bull Bushwacker Becomes First Animal Athlete to Be Featured by ESPN The Magazine's Body Issue

Bushwacker Dubbed "Baddest Body in Sports" by ESPN

PUEBLO, CO--(Marketwired - July 12, 2013) -  Bushwacker, the PBR bull who some say is the best bull of all time, is being featured in the latest ESPN The Magazine Body Issue as the "baddest body in sports." This is the first time in its five-year history that ESPN The Magazine's Body Issue, which gives you permission to "gawk" and "stare," has featured an animal athlete. 

The issue, which also includes other greats such as golf legend Gary Player and beach volleyball's Olympic Gold Medalist Kerry Walsh-Jennings, hits the stands today.

Bushwacker, owned by Julio Moreno, is the 2011 PBR World Champion Bull. He bucks on the elite PBR Built Ford Tough Series, taking on the best bull riders in the world during the championship round at each event. Bushwacker faces the best of the best, making his PBR record of 42 consecutive buckoffs even more impressive. The previous record of 35 consecutive buckoffs was held by Silver Wings of D&H Cattle Company and compiled against bull riders in preliminary and final rounds, therefore the talent pool varied.

Bushwacker has made short work of World Champion bull riders time after time. He has not been ridden since 2009, when he first appeared on the PBR scene.

On Saturday, Aug. 17, in Tulsa, Okla., Bushwacker will face his next challenger during the championship round of the Built Ford Tough Series Express Employment Personnel Classic presented by Winstar World Casino at the Bok Center. Viewers can watch the "baddest body in sports" go for his record-extending 43 consecutive buckoff when the championship round airs on CBS Sports Network, the home of the PBR Built Ford Tough Series, at 11 p.m. ET on August 17th. 

Check out Bushwacker in ESPN The Magazine's Body Issue or visit: http://espn.go.com/espn/story/_/page/bodyissue2013bushwacker/bushwacker-bull-unridable-espn-magazine.

About PBR:

The PBR is the world's premier bull riding organization. This year marks the 20th anniversary of the founding of the PBR. In just two decades, the dream of 20 bull riders has become a global sports phenomenon that reaches more than half a billion households in 50 nations and territories worldwide. Its primetime programming, produced by 34-time Emmy® Award winner and Peabody Award winner David Neal, airs domestically on CBS and CBS Sports Network. More than 2.5 million fans attend live events each year. The PBR has awarded more than $120 million in prize money and 25 riders have earned more than $1 million, including Justin McBride with $5.5 million -- the most of any western-sports athlete in history. For more information on the PBR, go to PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR and Youtube at http://www.youtube.com/user/PBRNow

Contact Information

  • Contact information
    Media Contact:
    Hillary Herskowitz
    AM|PR 
    hillary@nyc.rr.com 
    917.279.9574