August 27, 2013 07:15 ET

Professional Organizations Can Develop Stronger Relationships With Their Members Through Technology, Advises Cint

STOCKHOLM, SWEDEN--(Marketwired - Aug. 27, 2013) - Professional associations are able to keep up-to-date with their members' needs and interests, while also fostering relationships, by taking advantage of the latest technologies in panel management, reminds market insight provider Cint.

Global and national consumer brands undertake research not only to obtain audience opinions about areas including product development and marketing messages, but also to increase loyalty. Cint carried out a survey on almost 1,200 consumers and it was revealed that 62 per cent of people are more likely to purchase a brand's product if they were asked their opinion in a study. Furthermore, nine in ten people preferred to assist with research using smartphones, the web or SMS.

Any type of professional body, from the UK Council for Psychotherapy to the Organization for American Historians, can cost-effectively and quickly engage members on any number of topics. These insights can be used to help inform strategies, associate offerings and policy prioritization. With Cint Engage, professional bodies can create their own market research panel and questions can be deployed to all or a specific demographic within minutes. While intelligence is being gathered, a sound relationship is also created.

Additionally, if members are free to answer consumer surveys for other brands and publishers, the professional association and the respondent both receive a thank you payment; this income stream has been found to be particularly beneficial to not-for-profit organizations.

Bo Mattsson, Cint's CEO, commented: "Businesses across the world utilize research technology not only to obtain insight, but also to build brand loyalty. As one of Cint's surveys confirmed, people respond to being asked their opinion. Professional bodies can follow the commercial world's lead and create robust relationships with their members at the same time as gathering intelligence that can inform the organizations' work. Additional revenue can be made by allowing panelists to answer other polls, meaning DIY research technology is an attractive proposition for nonprofit associations."

For more information about creating a survey panel or to find out how to undertake online consumer research with Cint, please visit

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