SOURCE: Wall Street Equity Research

Wall Street Equity Research

January 04, 2011 08:33 ET

Professional Research on The Coca-Cola Company and Hansen Natural Corporation -- Soft Drink Industry Making Marketing and Product Changes

JOHANNESBURG, SOUTH AFRICA--(Marketwire - January 4, 2011) - allows shareholders to gain full understanding of the economic and market forces influencing the beverages -- soft drinks industry, and offers free research on industry players The Coca-Cola Company (NYSE: KO) and Hansen Natural Corporation (NYSE: HANS). Register today at to receive free research reports on these companies.

Soft drink companies are revising their global marketing strategies and redesigning their domestic product lines to adapt to changing markets and consumer preferences. Visit us at to understand the catalysts and forces driving or affecting beverages -- soft drinks stocks. is a specialized website where investors can have complete access to free reports on beverages -- soft drinks industry; traders looking for analyst opinions on The Coca-Cola Company, Hansen Natural Corporation and other players in the industry are welcomed to sign up for a free one year membership at

The bulk of consumer preference changes are occurring in the US. Consumers are drinking fewer carbonated beverages, and health-conscious consumers are demonstrating a willingness to pay extra for more nutritious options. As a result, beverage makers are shifting capital away from carbonated drinks and in to developing new lines of non-carbonated and healthier beverages. Some companies like Hansen Natural Corp. already an edge within this market, but are also facing some heavy competition. Shareholders and investors can sign up today at to download the full report on Hansen Natural Corporation.

A lot of the marketing changes are occurring outside of the US where beverage companies have established a presence but continue to refine their strategies. In China for instance, some beverage makers such as The Coca-Cola Company are also capitalizing on the rapidly rising consumer preference for coupons. The coupon trend is particularly useful for beverage makers in the highly competitive region. The importance of the Chinese consumer has oversaturated the market with brand names and any small edge over the competition is highly sought after. Shareholders and investors can sign up today at to download the full report on The Coca-Cola Company.

Moving forward, beverage makers have benefitted from retooled campaigns overseas and from shifting their domestic strategies to focus on non-carbonated and healthy beverages. The dividends of these latest changes may be seen as early as the completion of the first fiscal quarter of 2011.

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