SOURCE: Wall Street Equity Research

Wall Street Equity Research

January 13, 2011 08:20 ET

Professional Research on UDR Inc. and Equity Residential -- Residential REITs See Strong Fundamentals

JOHANNESBURG, SOUTH AFRICA--(Marketwire - January 13, 2011) - www.wallstreetequityresearch.com allows shareholders to gain full understanding of the economic and market forces influencing the REIT - residential industry, and offers free research on industry players UDR Inc. (NYSE: UDR) and Equity Residential (NYSE: EQR). Register today at www.wallstreetequityresearch.com to receive free research reports on these companies.

The Residential REIT sector which consists of companies like UDR Inc. and Equity Residential has seen high levels of occupancy and demand lately. Apartment vacancies fell from 7.1% to 6.6% in Q4 of 2010 despite traditional Q4 weakness because many would-be homeowners have seen their desire or ability to own homes hurt by the recession. Shareholders and investors can sign up today at http://wallstreetequityresearch.com/January122011UDRInc.(UDR)130111.php or http://wallstreetequityresearch.com/January122011EquityResidential(EQR)130111.php to download the full reports on UDR Inc. and Equity Residential.

www.wallstreetequityresearch.com is a specialized website where investors can have complete access to free reports on REIT - residential industry; traders looking for analyst opinions on UDR Inc., Equity Residential and other players in the industry are welcomed to sign up for a free one year membership at http://www.wallstreetequityresearch.com/.

The drop in vacancies has resulted in an increase in rental rates of 0.5% with effective rent growth depicting a market where landlords are able to remain more firm on their pricing. The only concern throughout the sector is that the improving economy will hurt earnings by leading interest rates higher. Visit us at http://www.wallstreetequityresearch.com/ to understand the catalysts and forces driving or affecting REIT - residential stocks.

The Residential REIT sector with players like UDR Inc. is realizing the power of technology to increase its profitability. Many landlords are now using rent monitoring software similar to that employed by the hotel and casino industry to commoditize rental rates. The new software examines upcoming and current vacancies, competition, and seasonal patterns to determine the optimal lease rate for an apartment. This software increases the sector's ability to appropriately charge for the product and has resulted in a 2% to 5% increase in revenues for companies using the software so far. This sector is also looking to use technology to market itself through the use of digital media, internet listings, and social networking.

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