BALTIMORE, MD--(Marketwire - Jul 25, 2012) - Allowing consumers the ability to write reviews online can act as both a positive and a negative for a company. A recent article that talked about the importance of branding showcases that when you build strong brand name recognition you're able to build a marketing campaign around your name. However, when reviews turn sour by one or two misunderstood clients things can start to get a little rocky.
In today's world most business owners and brands do not have the ability to retract or defend against unscrupulous consumer reviews. Some websites go as far as denying any and all liability while refusing to take down the false reviews no matter how blatantly false they are. Some of the most popular review sites on the World Wide Web today are: Yelp.com, CitySearch, Google Places, ConsumerAffairs.com, TripAdvisor.com, Angie's List, and Yahoo! Local all of which allow reviews whether the business or brand approves of the content.
Thankfully, companies like Profile Defenders have solutions to these issues that are cheaper than lawsuits that tend to only bring more attention to the brands. After dealing with hundreds of clients who have struggled to deal with false reviews we came up with a near fail-proof solution to help manage previous customers and their feedback through the use of Profile Defenders surveys and response development program.
"False reviews about anything from a lawsuit, bugs in your restaurants salad, rude service complaints, etc. all surface online. From the outset if not managed properly it can be very hard to get under control," says Richart Ruddie, Co-founder.
With the potential economic damage caused by false and or negative reviews online there are serious consequences to the bottom line ranging from increased reviews from other consumers that are unfavorable complaints to the Better Business Bureau, chargebacks and refund requests. This is obviously extremely damaging for any company and they may not even know the reason for the loss of revenue until they Google their brand.
While nobody can 100% defend against new bad publicity, it can be handled in such a manner where the damage doesn't end up on the front page of search results for cases like alleged steroid attacks on Major League Baseball based on Park Avenue in New York. By being able to push unwanted press back to page 2, 3, 4, or 5 of search results it no longer becomes a major problem for a company as the majority of consumer searches end on page 1.
Brands that are in need of reputation repair, branding, and improved reviews can seek out the help of firms like Profiledefenders.com who specialize in these types of services protecting the good people, businesses, and big name brands that utilize their services to help manage their online public relations.
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Michael Roth