SOURCE: Aberdeen Group

Aberdeen Group

September 15, 2009 13:50 ET

Profitably Manage the Innovation Portfolio

Leading Companies Make Better Portfolio Decisions Allowing Them to Increase Profit Margins by 2.9 Times More Than Competitors

BOSTON, MA--(Marketwire - September 15, 2009) - New research from Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), titled "Managing the Innovation Portfolio: Enabling Engineering Success to Boost Profits," uncovers how to successfully execute a product portfolio management strategy to focus development resources on the right product ideas for a more profitable product portfolio.

Michelle Boucher, research analyst in Aberdeen's Product Innovation and Engineering practice, observes, "The negative impact of the current economic recessions has meant less revenue for most companies, and has forced them to cut back on already limited resources. To survive, companies must look for ways to boost profitability. Aberdeen has found that new products have a 20% margin advantage when compared to older products, making them key to a recovery. The challenge is figuring out how to make the most of already limited resources to develop successful new products."

Research from Aberdeen's Managing the Innovation Portfolio finds that organizations that have perfected a product portfolio management strategy are controlling the portfolio in a way that enables them to stay within budget 31% more often, meet product launch dates 25% more often, and receive 25% more revenue from products than the Industry Average.

A complimentary copy of this report is made available due in part by the following underwriters: Microsoft, IBM, AtTask, and Planview. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=6097.

For additional access to complimentary Product Innovation and Engineering Research, please visit http://research.aberdeen.com/index.php/-product-innovation

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

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