Profitect and Zebra Technologies Expand Their Relationship to Maximize Value for Retailers

WALTHAM, MA--(Marketwired - January 18, 2016) - Profitect Inc., the leading provider of prescriptive analytics for the retail industry is building on its work with Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in solutions and services that provide real-time visibility into organizations' assets, people and transactions. Their alliance focuses on extending Zebra Technologies' retail offering, inventory management solutions, RFID and mobile computing with Profitect's prescriptive analytics. This will enable retailers to quickly identify opportunities for improving sales and profitability. Profitect will highlight its prescriptive analytics solution in booth #1663 at the National Retail Federation (NRF) Annual Convention & EXPO in New York City, Jan. 17-20, 2016. Zebra's "One Store, One Experience" solutions will be showcased at NRF booth #1603.

Retail CIOs and business intelligence leaders are recognizing that they must quickly identify opportunities locked away in big data using advanced analytics. Profitect's self-service analytic solution uses machine learning to find profit opportunities and then send descriptive insights and prescriptive actions to the right person. Integrated workflow ensures that the action is taken and value is generated. When combining Profitect with Zebra's solutions, retailers can multiply their return on these investments. 

"Our work with Profitect drives greater value for retailers by helping them build brand loyalty and gain efficiencies in their operations," said Ed Tonkon, President of Zebra Retail Solutions. "By leveraging Zebra's 'Sense, Analyze, Act' framework, we deliver solutions that enable retail customers to become smarter and more connected, ultimately giving them better inventory visibility and greater enterprise asset intelligence."

"Retailers benefit from Zebra Retail Solutions in many ways, from better understanding their data and correcting any identified issues to delivering value quickly and improving efficiency," said Guy Yehiav, CEO of Profitect. "Profitect's prescriptive analytics coupled with Zebra's real-time visibility solutions will empower users to take a more customer-centric approach while increasing bottom line. Users will be able to take aged inventory to the right loyal customer instead of spending unnecessary resources on sales and promotions."

About Profitect

Profitect is the leading provider of prescriptive analytics. Profitect offers a suite of solutions to help retailers easily understand and act on their data. These actions replace traditional reporting to ensure improved sales and profitability. Profitect is headquartered in Waltham MA. 

About Zebra Technologies

Zebra (NASDAQ: ZBRA) makes businesses as smart and connected as the world we live in. Zebra tracking and visibility solutions transform the physical to digital, creating the data streams enterprises need to simplify operations, know more about their businesses, and empower their mobile workforces. For more information, visit www.zebra.com.