SOURCE: Adorama Camera, Inc.

Adorama Camera, Inc.

March 02, 2015 00:05 ET

Profoto Releases Entirely New Compact Off-Camera Lighting System

Adorama Now Has Available for Pre-Order Profoto's New B2, the World's First Off-Camera Flash That Can Be Used Wirelessly Both On- and Off-Camera

NEW YORK, NY--(Marketwired - Mar 2, 2015) - Adorama (, one of the world's largest photography, video, imaging and electronics retailers, now has available for pre-order the newly announced Profoto B2 Off-Camera Flash (OCF) system, an entirely new system of compact off-camera flashes designed for portable, fast and easy on-location photography. Product information and pre-ordering can be found online at

The Profoto B2 is a lighter, more portable counterpart to the recent Profoto B1. The B2 consists of a battery pack and a head. Photographers can carry the battery pack on the shoulder or hip using the convenient carrying bag, while the head is small and light enough to be mounted onto a monopod or a bracket on the camera. When being mobile isn't necessary, both the pack and head can be put on a stand and the B2 can be wirelessly controlled from the camera -- this makes B2 the world's first off-camera flash that can be used both on- and off-camera.

The Profoto B2 has all the benefits that made Profoto's B1 an outstanding success including TTL and high-speed sync (HSS). It can keep up with the speed of any DSLR camera and is five times as powerful as the average speedlight, while still the same size and weight as one.

The B2 can be used with Profoto's whole system of Light Shaping tools and with the new, entire range of Profoto OCF Light Shaping Tools, a smaller and more lightweight system than the original line. OCF Light Shaping Tools consist of fewer parts and use smart, patent-pending solutions that make them fast and easy to mount and use. The assortment includes a new Grid Kit, a new Snoot and a new Barndoor; four new Softboxes are available in 2-ft. Octa, 1x3-ft. Square, 2x3-ft. Rectangle and 1x3-ft. Rim Light.

Included in the Off-Camera Flash system is also the renowned B1 and the patented AirTTL system. All of the components are interchangeable and designed to work together.

The B2 250 Air TTL pack (only, without battery) can be pre-ordered online for USD 1,495. The Profoto B2 Head can be pre-ordered for USD 695.00. Kits including B2 heads, batteries and other accessories are also available and include:

B2 250 Air To-Go Kit - includes one B2 Off-Camera Flash, one B2 Head, one battery and charger, and one B2 carrying bag, all packed in the custom B2 Location Bag
B2 250 Location Kit - includes one B2 Off-Camera Flash, two B2 Heads, 2 batteries and one charger, one B2 carrying bag, all packed in the custom B2 Location Bag.

The Profoto B2 250 Air To-Go Kit can be pre-ordered at for USD 2,195.00.

The Profoto B2 250 Location Kit can be pre-ordered at for USD 2,995.00.

Learn more about Profoto's new B2 Off-Camera Flash system and see the AdoramaTV video online at the Adorama Learning Center:

ADORAMA: More Than a Camera Store
Adorama is more than a camera store -- it's one of the world's largest photography, video, imaging and electronics retailers. Serving customers for more than 35 years, Adorama has grown from its flagship NYC store to include the leading online destination for photography, video and consumer electronics. Adorama's vast product offerings encompass home entertainment, mobile computing, and professional video and audio, while its services include an in-house photo lab, AdoramaPix, pro equipment rental at Adorama Rental Company, and the award-winning Adorama Learning Center, which offers free education for photographers in online channels such as the popular Adorama TV.

Adorama is listed as one of the top five electronics retailers by Consumer Reports, "Best of the Web" by, Internet Retailers Top 100, and is the official Electronics Retailer of the NY Giants.

Visit ADORAMA at

Contact Information