SOURCE: Metafuse, Inc.

Metafuse, Inc.

November 11, 2014 05:00 ET

Project Insight Project Management Software Unifies Bridgeline Digital's Geographically Dispersed Offices

IRVINE, CA--(Marketwired - November 11, 2014) - Bridgeline Digital, The Digital Engagement Company™ (, has implemented Project Insight's project management software to unify its 10 offices spread across the U.S. and an Asia Pacific headquarters in Bangalore, India. The company builds websites, eCommerce and internet sites that enable its customers to maximize performance and revenue.

Over the years, Bridgeline Digital expanded by purchasing companies across the country. As a result, the company had a network of 10 different offices with 10 different ways of doing things. In the early days, Bridgeline Digital operated using Microsoft Project and ad hoc spreadsheets.

As the company grew, however, it became apparent this system was inadequate. A project manager at one site had no visibility regarding project status at the other offices and no way of viewing resource allocation. When new projects were assigned, project managers had to telephone and email one another to determine resource availability. As a result, it wasn't uncommon to have under- and over-utilized resources and interrupted workflows, which bred inefficiency.

To succeed, the Bridgeline Digital had to unify all 10 offices for centralized project and portfolio management and greater resource utilization. They required transparency to maximize workflow for increased efficiency and productivity. The company also wanted to establish a central location to store project documents and other assets that all project managers at each office could access in real time.

Project Insight project management software was implemented in January 2014, and the solution streamlined Bridgeline Digital's workflow rapidly. Instead of constantly phoning 10 different offices, project managers can view, from one central location, who is working on what projects, who needs more resources and which resources can be assigned more tasks.

"Today it's as if we're all working in the same office," said Tom Whittaker, Bridgeline Digital's senior vice president of global services and delivery. "Not only do we have an overview of all projects, we can now access utilization reports that show where we have workload capacity and where we need to shift resources. As a result we've increased efficiency and reduced our need to hire additional staff. Basically what we have now is real time efficiency instead of wasted time."

Increased resource utilization is producing greater margins, more cost-efficient operations and improved collaboration among project managers. In effect, Project Insight project management software has broken down walls among the 10 offices, allowing the company to operate as a single unit.

About Bridgeline Digital

Bridgeline Digital, The Digital Engagement Company™, helps thousands of customers maximize the performance of their websites, intranets and eCommerce stores. Its proprietary iAPPS® platform integrates web content management, eCommerce, analytics, and social media and email marketing. Bridgeline Digital is headquartered in Burlington, Massachusetts, with nine additional locations throughout the U.S. and a .NET development center in Bangalore, India. The company currently serves thousands of customers ranging from mid-market organizations to Fortune 1,000 companies. To learn more about Bridgeline Digital, visit

About Project Insight

Project Insight is project and portfolio management software that helps small to medium sized organizations (1-1000 team members) centralize projects, balance resources, collaborate on project assets, enter time/expenses, track budgets and view real-time reports. Project Insight is used by IT, professional services, product development and advertising teams worldwide. Project Insight is offered in both cloud and on premise editions and is compliant with the PMBOK® Guide. To learn more, visit or follow us on Twitter @ProjectInsight.

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