SOURCE: Prolifics


June 22, 2015 12:39 ET

Prolifics' Kirsten Craft Named to 2015 CRN Women of the Channel List

CALABASAS, CA--(Marketwired - Jun 22, 2015) -  Prolifics, a global technology solutions provider, today announced that Kirsten Craft, Head of Business Development & Marketing, has been named to The Channel Company's prestigious 2015 CRN® Women of the Channel. The annual list honors outstanding female executives across vendor channel organizations, distributors, solution providers and other women prominently involved in the IT channel ecosystem for their successes and the far-reaching impact they are having on the technology industry going forward.

This year's Women of the Channel were carefully reviewed and selected by the editors of CRN based on their accomplishments and the influence they wield over the technology channel.

Throughout her career, Craft has played a transformative role in the information technology industry. She leads the strategy and implementation of key sales and marketing initiatives at Prolifics and is responsible for driving revenue and business growth. Craft specializes in her ability to understand evolving client needs and create innovative offerings that leverage Prolifics' core strengths. With over 20 years of leadership and expertise, she brings a well-rounded perspective to Prolifics, leveraging her experience in Sales, Marketing, Project Management, Business Analysis, Services Operations and Customer Service.

"These executives have made a lasting mark on the industry, expanding the breadth of influence in the technology channel," said Robert Faletra, CEO, The Channel Company. "We congratulate the Women of the Channel, and celebrate their innovative contributions and commitment to the IT channel community."

"Kirsten's leadership skills and domain expertise have been instrumental in supporting our long-term growth," says Sam Ourfalian, President of Prolifics. "She is a valued member of our leadership team and we are thrilled that she has been recognized for her contributions to the industry."

To learn more about Kirsten Craft and her achievements, view her 2015 Women of the Channel profile.

The Women of the Channel was featured in the June issue of CRN, and online at

About Prolifics
Prolifics creates competitive advantage for organizations around the world by implementing customized, end-to-end IT solutions that achieve business success, leveraging IBM, Microsoft and Open Source technologies in a global delivery model. For over 35 years, our technology expertise, industry-specific insight and certified technology accelerators have transformed organizations around the world by solving complex IT challenges.

About The Channel Company
The Channel Company, with established brands including CRN®, XChange® Events, IPED® and SharedVue®, is the channel community's trusted authority for growth and innovation. For more than three decades, we have leveraged our proven and leading-edge platforms to deliver prescriptive sales and marketing solutions for the technology channel. The Channel Company provides Communication, Recruitment, Engagement, Enablement, Demand Generation and Intelligence services to drive technology partnerships. Learn more at

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