SOURCE: Prolifiq Software Inc.

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August 16, 2016 03:00 ET

Prolifiq's New E-Book Details CRM Gaps

Leader in Mobile Solutions for Life Sciences Companies Publishes Guide Exploring Deficiencies Many Systems Suffer From

BEAVERTON, OR--(Marketwired - August 16, 2016) - Prolifiq Software Inc., a mobile sales engagement software company serving the Life Sciences industry, today announced it's releasing a resource for Life Sciences companies struggling to maximize the potential of their CRM (Customer Relationship Management) systems. The e-book, Minding the Gaps of CRM in Life Sciences, is available for download at

For today's Life Sciences companies, a CRM system can make or break a company's commercial efforts. Unfortunately, many of these systems suffer from antiquated design philosophies, technological deficits and poor user experience which lead to: lack of entry and analysis of critical data, disjointed approaches across departments and restrictions to content and information from mobile devices. Prolifiq's new e-book examines the existing CRM gaps, why these areas cause companies' relationships with healthcare providers to suffer, and what actions to take to address these deficiencies.

Among the guide's features:

  • Analysis of the four gaps -- knowledge, engagement, integrity, and collaboration
  • How to meet expectations of today's digitally focused HCPs (healthcare providers)
  • Five areas to focus on to improve alignment between sales and marketing efforts

"A good Life Sciences CRM is easy to use, spares reps from administrative details that prevent them from interacting with customers, evolves to meet changing customer needs, and are accessible on all devices -- especially mobile," says Jeff Gaus, CEO of Prolifiq Software. "If these needs are met, your CRM initiative will be a success. Our e-book details where many CRMs fall short with HCPs in today's digital age."

For additional information about this or Prolifiq's mobile sales engagement platform, visit

About Prolifiq

Prolifiq has reimagined customer relationship management and serves many of the world's largest and most innovative medical technology and pharmaceutical companies. Prolifiq's mobile software simplifies employee and customer engagement with a unique combination of 360-degree company and customer views, calendar, content, and collaboration, so that life sciences teams can quickly assess, anticipate, and act whenever and wherever to drive better patient outcomes. For more information, visit

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