SOURCE: Prolifiq Software Inc.

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January 12, 2016 05:30 ET

Prolifiq's New Guide Details Dangers of DIY Apps

Leader in Mobile Solutions for Life Sciences Companies Publishes E-Book Exploring the Pitfalls Some Sales and Marketing Tools Pose

BEAVERTON, OR--(Marketwired - January 12, 2016) - Prolifiq Software Inc., a mobile software company reimagining CRM for the life sciences industry, today announced it released a guide detailing why do-it-yourself applications may not be the best mobile strategy for businesses. The e-book, The Dangers of DIY Sales & Marketing Apps for Life Sciences Companies, is available for download at

Mobile devices have become the basic tools of people's lives because the technology helps get things done. Tablets and smartphones are now essential for the life sciences industry, allowing sales reps to get work done anywhere and anytime it's convenient or necessary. If companies fail to provide sales and marketing apps and other digital tools, reps will look for solutions elsewhere -- and the apps they find likely will be non-secure, non-compliant, and invisible to CRM and CLM systems. Prolifiq's new e-book details the pitfalls that life sciences companies may face if (or when) their reps go the DIY route. The guide includes:

  • Ten signs an organization lacks a mobile strategy
  • The hidden and not-so-hidden costs of DIY apps
  • Advice on how a business can choose the right apps for its needs

"Because of the regulations life sciences companies must meet, executives need mobile apps built to address the challenges the industry faces," says Jeff Gaus, CEO of Prolifiq Software. "These apps must address compliance and security but still provide ease of use and simplicity. DIY apps are just too risky and not worth the cost. Our new e-book offers practical guidance on selecting a solution that will benefit life science organizations without the risk."

For additional information about this or Prolifiq's mobile engagement platform, visit

About Prolifiq

Prolifiq has reimagined customer relationship management and serves many of the world's largest and most innovative medical technology and pharmaceutical companies. Prolifiq's mobile software simplifies employee and customer engagement with a unique combination of 360-degree company and customer views, calendar, content, and collaboration, so that life sciences teams can quickly assess, anticipate, and act whenever and wherever to drive better patient outcomes. For more information, visit

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