SOURCE: Prolitec


November 05, 2013 09:30 ET

Prolitec Appoints Ken Redding Senior Vice President of Sales

SEATTLE, WA--(Marketwired - Nov 5, 2013) - Prolitec, Inc., a leading developer of air treatment, scenting and air care technologies under the Air/Q brand, today announced the appointment of former Starbucks and Outerwall executive Ken Redding as senior vice president, sales.

From his base in the firm's Seattle office, Redding will direct the national and global account sales effort of Prolitec's Air/Q Atmospheres ambient scenting services. He reports to Richard Weening, CEO.

He comes to the Milwaukee-headquartered Prolitec from Outerwall, Inc., Bellevue, Wash., the automated retail company best known for its Redbox® movie and video game rental kiosks and Coinstar® coin-counting kiosks. From 2009 to 2013, he served as vice president and general manager of its Rubi automated retail network, directing the start-up and development of a venture that aims to reinvent coffee vending in North America. 

Prior to that, Redding spent 13 years at Starbucks Corporation, Seattle, rising from zone director, specialty sales & marketing, to vice president, wholesale sales & distribution, and ultimately vice president, strategic business development. In the latter position, he grew the company's licensed system over a six-year period to 4,400 stores with systemwide sales of $1.5 billion. Earlier in his career, he held sales and marketing positions with Nestle S.A. and Nabisco Brands, Inc.

A resident of Bellevue, Wash., Redding holds a Bachelor of Science degree from the Saunders Business School at Rochester Institute of Technology in New York.

"I could not be more pleased that Ken has chosen Prolitec as the next step in a career filled with significant achievements," said Richard Weening, CEO of Prolitec. "He brings direct and successful experience in B-T-B and consumer businesses with models similar to ours. Equally important, he has worked extensively in the hospitality and retail sectors where we are a leader in providing ambient scenting services. Ken's appointment to the role of senior vice president of sales represents continued growth and investment in the market by our Air/Q division."

About Prolitec-Air/Q Atmospheres

Prolitec, Inc. is a global provider of ambient scenting technology and services under the Air/Q Atmospheres brand to retail stores, hotels, casinos, assisted living communities, offices and other locations. Headquartered in Milwaukee, Wisc., Prolitec provides scent marketing services in the U.S. directly to major brands such as Abercrombie & Fitch, Hollister and Hard Rock Casinos. Prolitec also provides services in more than 70 countries around the world through certified service provider partners. To learn more, visit