SOURCE: Prom & Pageant Expositions, LLC

April 09, 2007 18:05 ET

Prom & Pageant Expositions Launches Largest and Only Nationally Touring Expo in the US Aimed at Teens

SAN RAMON, CA -- (MARKET WIRE) -- April 9, 2007 -- Capitalizing on the multi-billion-dollar-a-year prom industry and the $209 billion that teens spend annually (according to Alloy Media & Marketing), Prom and Pageant Expositions is creating the largest and most innovative direct selling and experiential marketing opportunity for the teen market in the United States. Beginning in January 2008, teens will be able to experience their own unique event where they will be completely immersed in the products and services that they will need to get ready for their prom, quinceañera, sweet sixteen, bat mitzvah, cotillion or for their life in general. The events will take place in six major US cities (San Francisco, Los Angeles, Houston, Chicago, Atlanta and New York), bringing some of the biggest and best consumer companies together in one place.

"It's not just about the dress and the shoes anymore. It's about a total lifestyle, and we have created an event where teens can experience all of the products and services that they need not only for the prom, but as they become young adults. We're giving teens a place where they can touch and feel all of the brand categories and messages that are important to them, from cosmetics, to clothing, to magazines, financial services and even non-profit and volunteer organizations where they can give back to causes that are important to them. Teens will be able to customize the event, voting beforehand on some of the key parts of the program, such as which recording artist they want to perform at their expo. Our online newsletters and blogs will be written by teens. The event is in large part for teens by teens. Our overall goal is to empower, engage and entertain teens everywhere," said Amanda Visse, President and CEO of Prom and Pageant Expositions, LLC.

"When you look at consumer markets, teens are some of the most powerful consumers in the world. They become brand loyal at an early age and remain loyal when they have respect for a brand. We're creating a forum for brands to be front and center with teens at one of the most important times in their life -- prom. We believe that as they experience the brands at our events, they will become loyal consumers and our expos will become a very effective experience for the attendee, exhibitors and corporate sponsors," Visse continued.

Teens will be able to make their purchases and orders on site. There will be celebrity guests, musical performances from national recording artists, fashion shows, contests and prizes, shopping sprees, and seven how-to sessions about everything from hair and make-up to prom safety and financial planning. Teens will find everything they need to make their prom as well as long-term dreams complete at the expos and year-round on the Prom & Pageant Expo state-of the-art web site to be launched in mid August of 2007. Each attendee will walk away with samples of products and will constantly be surrounded by national brands online and in an expo area that will be the ultimate showcase of their lifestyle.

San Francisco - January 5th & 6th | Los Angeles - January 12th & 13th | Houston - February 2nd & 3rd

Atlanta - February 9th & 10th | Chicago - February 16th & 17th | New York - March 1st & 2nd

ABOUT PROM & PAGEANT EXPOSITIONS

Prom and Pageant Expositions has created the largest and most innovative direct and experiential marketing and selling opportunity for the teen market in the United States. Beginning in January 2008, teens attending the prom will be able to experience their own unique event where they will be totally immersed in the lifestyle, products and services they will need to get ready for their big day. The events will take place in six cities and virtually online, bringing some of the biggest and best consumer companies together in one venue.

Please visit www.promandpageantexpo.com for images.

Contact Information

  • For Additional Information, please contact:
    Jamie Rushing
    Prom and Pageant Expositions, LLC
    866.571.3976 ext 912
    Email Contact