Alberta Shock Trauma Air Rescue Society (STARS)

Alberta Shock Trauma Air Rescue Society (STARS)

September 06, 2012 09:00 ET

Prominent CEOs to Be Stranded in Wilderness for Second Annual CEO Rescue in the Rockies for STARS

CALGARY, ALBERTA--(Marketwire - Sept. 6, 2012) -

WHAT: The Shock Trauma Air Rescue Society (STARS) is airlifting five prominent Alberta-based CEOs and dropping them into Kananaskis Country near Bragg Creek for the second annual CEO Rescue in the Rockies for STARS fundraiser. With no alternate way out, each CEO must "survive" the wilderness, conquering several challenges whilst remaining on the mountain until they have reached a minimum fundraising goal of $100,000 each, using only their cell phones to reach out to donors and generate funds. Once each CEO reaches their personal goal, they will be "rescued" from the site via STARS air ambulance.
WHO: Bruce March - Chairman, President & CEO, Imperial Oil Limited
Steve Laut - President, Canadian Natural Resources Limited
Dale Dusterhoft - CEO, Trican Well Service Ltd.
John Gibson - President & CEO, Tervita
Matt Brister - CEO, Chinook Energy Inc.
WHEN: Friday, September 14, 2012
10:30 a.m. - 9 p.m. MST
There will be three possible interview locations for media:
10:30 a.m. - 11 a.m. - CEOs available for interviews at the Peace Bridge helipad prior to liftoff (north end of 7 Street SW, north of 1 Avenue SW).
11:15 a.m. - 11:30 a.m. - Skids up, CEOs flown to mystery site and challenge begins.
4:00 p.m. - 4:15 p.m. - CEOs available for interviews at the Peace Bridge helipad upon their return.
5:30 p.m. - 9 p.m. - Post rescue fundraising gala at Sheraton Eau Claire - tables are available for purchase by calling Angela Munday at (403) 516-4845.
WHERE: Calgary & Kananaskis Country
*PHOTO OP: Witness influential CEOs as they are prepped by STARS crew and transported to the remote sight via helicopter.

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