SOURCE: The Kaufman Organization

May 28, 2015 10:30 ET

Prominent New York City Real Estate Firm Kaufman Organization Announces the Installation of Vertical Elevator Art Galleries Across Select Buildings

Firm Taps Renowned Contemporary Artist, Skott Marsi, to Create Art in the Elevator Shafts of the Firm's Madison Square Portfolio

NEW YORK, NY--(Marketwired - May 28, 2015) -  The Kaufman Organization (Kaufman), a fully integrated real estate firm, announced today that they have commissioned contemporary artist, Skott Marsi, to infuse three out of its four Madison Square Portfolio properties with his unique, artistic imprint to create 'vertical art galleries.' Marsi will create 70 distinct works of art in the elevator shafts of 19 West 24th Street (19W24), 13 West 27th Street (13W27) and 45 West 27th Street (45W27), all of which feature glass panels at the rear of each elevator cab, and will reveal Marsi's custom art.

"Skott embodies our creative vision for the Madison Square Portfolio -- he is elaborate, inventive and most importantly takes his surroundings into account when undertaking a new project. When the Kaufman Organization was introduced to his work, we knew immediately that he was the person who would assist us in breathing new life into these buildings," said Grant Greenspan, principal of the Kaufman Organization. "Witnessing him begin the process of creating 70 distinct pieces of art, paying homage to New York City icons like Andy Warhol, Robert De Niro and prominent neighborhood landmarks, has been an amazing experience."

As both the Flatiron and NoMad neighborhoods continue to evolve and appeal to creative spirits, Kaufman is committed to reinvigorating the firm's Madison Square Portfolio by completing extensive capital improvements to attract companies in the technology, advertising, media and information (TAMI) sector. The imaginative elevator shafts are only a mere example of the firm's dedication to creative, tech and new media industries, and yet another example of how the firm is making the Madison Square Portfolio into destination office buildings.

"The Kaufman Organization acquired these buildings in a very poor and neglected state, and despite the bleak surface, we saw tremendous potential and value in these properties and have invested significant time and resources to enable each building to house today's top visionaries and creative minds," Greenspan continued.

The three properties will reintroduce approximately 200,000 square feet of office space back to the Flatiron and Nomad Districts. Each building will feature full floors of approximately 5,500 square feet with polished wood floors, open ceilings and three to four sides of windows. Ownership will offer a design-build program for each tenant and flexible terms, in addition to rent concession packages.

For more information about Kaufman's Madison Square Portfolio or to learn about leasing opportunities, visit the interactive website at or contact Michael Heaner at 212-471-4310,; Grant Greenspan at 212-471-4340, or Jessica Kosaric at 646-421-6420,

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