April 10, 2007 04:30 ET

Promise of "Co-Innovation" Attracts Wave of New SAP Customers, Partners to SAPPHIRE® '07

Annual Gathering Evolves From Vendor Conference to Industry Forum as Growing Partner and Customer Ecosystem Convenes to Tackle Industry Challenges

ATLANTA, GA and VIENNA, AUSTRIA -- (MARKET WIRE) -- April 10, 2007 -- SAP AG (NYSE: SAP) today announced plans for its upcoming SAPPHIRE® '07 international customer conferences, to be held in Atlanta, Georgia, April 22-25 and in Vienna, Austria, May 14-16. Over the past three years, attendance at SAPPHIRE has grown from more than 9,000 in 2005 to 15,000 in 2006, indicating accelerating support for the company's vision and increased interest among customers and partners in co-innovating the next generation of solutions and best practices. This year, SAP will introduce a new model for ecosystem co-innovation, helping to transform SAPPHIRE from a vendor conference to an industry forum that supports companies in collaboratively addressing IT and business challenges. In addition, to maximize the value of customer insight and peer exchange, SAP and the Americas' SAP Users' Group (ASUG) are co-locating their premier events in Atlanta, where the 2007 ASUG Annual Conference takes place from April 22 to 25.

Combined, the SAPPHIRE conferences will feature more than 230 presentations from best-run businesses and public sector organizations of all sizes that are empowering their workforces and differentiating their organizations through innovative business processes designed on enterprise service-oriented architecture (enterprise SOA). Customers and partners will also gain first-hand insight into the SAP product road map, including the near-term plan for delivering the first fully integrated software suite built on a flexible business process platform.

Nearly 200 demo stations on the conference floors will offer interactive presentations featuring topics such as creating applications for enterprise SOA using SAP NetWeaver, defining and documenting services and business process integration. In addition, the event will feature 30-minute guided tours every hour showcasing SAP NetWeaver in action. Customers will have the opportunity to explore how SAP's wide range of solution sets and applications can empower their businesses.

Keynote presentations will feature Hasso Plattner, co-founder and chairman of the Supervisory Board, SAP; Henning Kagermann, CEO and chairman of the Executive Board, SAP; and Léo Apotheker, president CSO and deputy CEO, SAP. During their keynotes, SAP executives will chart SAP's vision for the future and outline how, industry by industry, SAP and its ecosystem of partners will help companies transform their digital business technology into a strategic lever for competitive differentiation.

In addition, Philip Lay, co-founder and managing director at the Chasm Group Advisors, will deliver a keynote address. Lay possesses more than 25 years of experience working in the IT industry, helping executive teams and boards to address strategic problems affecting their success in the marketplace.

Further SAPPHIRE '07 program information can be found at Customers can register for SAPPHIRE '07 Atlanta online at or for SAPPHIRE '07 Vienna at

Users, Customers Unite in Atlanta

ASUG, the American SAP Users Group, will be holding its ASUG Annual Conference from April 22 to 25, 2007 also at the Georgia World Conference Center, to coincide with SAPPHIRE. Due to the co-location of these two premier ecosystem events, SAP users and customers have the chance to examine all aspects of SAP and its various solutions, focusing on which programs work best under specific conditions. The U.S. events are expected to bring more than 15,000 guests to the Atlanta area, joining SAP customers, partners, users and employees for the one-of-a-kind convention. The ASUG keynote presentation will feature Marcus Buckingham, best-selling author and former Gallup Organization researcher, speaking on "The One Thing You Need to Know About...Managing."

Additional ASUG conference information is available at Customers can register at

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About SAP

SAP is the world's leading provider of business software*. Today, more than 38,000 customers in more than 120 countries run SAP® applications -- from distinct solutions addressing the needs of small businesses and midsize companies to suite offerings for global organizations. Powered by the SAP NetWeaver® platform to drive innovation and enable business change, SAP software helps enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP solution portfolios support the unique business processes of more than 25 industries, including high tech, retail, financial services, healthcare and the public sector. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol "SAP." (Additional information at

(*) SAP defines business software as comprising enterprise resource planning and related applications such as supply chain management, customer relationship management, product life-cycle management and supplier relationship management.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2007 SAP AG. All rights reserved.

SAP, R/3, mySAP,, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

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