SOURCE: Propelics

Propelics

December 04, 2013 09:00 ET

Propelics and Lopez Research Partner to Launch The Mobile Research Council

Leader in Enterprise Mobile Market Joins Forces With Industry Veteran to Provide First and Only Enterprise Mobile Research, Advisory Services and Expert Community

SAN JOSE, CA--(Marketwired - Dec 4, 2013) - Propelics, a leader in enterprise mobile strategy and delivering world class mobile apps, today announced the launch of The Mobile Research Council (MRC). In partnership with industry mobile market research analyst Maribel Lopez, of Lopez Research LLC, this new council will create a community of technical and business leaders from Fortune 1000 companies focused on one objective: driving innovation and business value with mobile software and solutions.

Mobile technology has forever altered the way we live and work. The opportunity for value-based innovation, new operating efficiencies, and new revenue growth is exciting. But mobile is still an immature, volatile, and fast-moving market. The MRC was formed because of this tremendous opportunity to learn from others who are delivering practical, high-impact mobile solutions right now. Above all, MRC believes mobile strategy should be actionable, void of vendor hype and bias, and built upon a foundation of insightful market research and learning from the successes and challenges of others.

Mobile market research and analysis is integral to the corporate understanding of enterprise mobility as well as its effect on business. This new partnership will go a step further providing networking opportunities and services to deploy a successful enterprise mobile solution. The council members will receive easy access to Propelics proven methodology, tools and advisory along with Lopez strategic research and advisory services.

The MRC's executive guidance helps members to quickly and effectively deliver high-impact mobile experiences to employees, partners and customers. Unlike other analyst or industry groups, MRC has no sales angle or vendor bias. Members benefit from insider access to real-world mobile experience, and gain privileged access to market intelligence and resources that would otherwise be difficult to attain.

"Lopez Research provides market research that helps businesses avoid costly mobile mistakes. We also help executives understand the future direction of mobile and how to build strategies that bridge from today's technologies into the new world," according to Maribel Lopez.

"Propelics has seen strong demand in the industry for a complete enterprise mobile research and advisory service that not only provides expertise, but also helps organizations implement these strategies, while giving opportunities for peer networking," according to Adam Bookman at Propelics. "We are excited to partner with Lopez to make research and advisory services actionable enabling organizations to change customer interactions, identify new business models, and create a competitive advantage through enterprise mobility."

This service is available immediately. For more information, see www.mobileresearchcouncil.com and/or join our webinar on Dec 11.

About Propelics
Propelics is a leading provider of Enterprise Mobile Strategy Services, Mobile Advisory Services, and Mobile Application Services to some of the world's largest brands. Headquartered in San Jose, the company has over 60 years of combined leadership experience working with customers to enable their mobile strategy. For more information, visit www.propelics.com or connect with us on Facebook, Twitter, Google+, LinkedIn and Vimeo.

About Lopez Research
Lopez Research provides market research, visionary keynotes, strategic consulting services and partnership development services. The Lopez Research team examines the capabilities, devices, networks and systems that enable today's pervasive, connected communications landscape. We research and interpret the impact of technologies such as mobility, social software, and cloud computing on business practices and models for enterprise, SMB and consumer customers. Our coverage areas are mobility, semantic and contextual services and the Internet of things.

Lopez Research customers are leading software vendors, device manufacturers, networking vendors and service providers. We also assist business IT leaders and CMOs in evaluating solutions and understanding the impact of mobile technologies on their business. For more information, visit www.lopezresearch.com or follow us on Twitter.

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