SOURCE: Propelics


October 22, 2013 09:11 ET

Propelics Empowers Credit Unions With Complete Enterprise Mobile Strategy

Mobile Leader Helps Financial Services Industry Innovate and Derive Competitive Advantage Through Enterprise Mobile Adoption

SAN JOSE, CA--(Marketwired - Oct 22, 2013) - Propelics, a leader in enterprise mobile strategy and delivering world class mobile apps, today announced strong adoption for their solutions in the financial services industry, including the credit union sector. The company is helping these credit unions figure out the right way to adopt mobile strategies to drive innovation and competitive advantage.

In looking at consumer interaction patterns, in the near future a majority of the interactions with financial institutions will originate from mobile devices. According to Shahab Choudhry, co-founder of Propelics, "The financial services industry -- typically risk-averse when it comes to adopting new technologies -- has embraced mobile technology unlike other industries. In my experience most of the mobility related efforts at financial institutions, especially at credit unions, have been focused on creating customer/member facing apps. This has resulted in what I consider to be the "Wild West of App Development".

Propelics has helped many of the nation's leading credit unions successfully implement mobile technologies, drive new memberships, create additional value for existing customers and make these credit unions more competitive. Kinecta Federal Credit Union is one example. 

As a leading credit union with more than $3.2 billion in assets and serving over 250,000 member-owners across the US, Kinetca knew they needed a successful implementation of mobile technologies across their enterprise. They turned to Propelics to create a customized mobile strategy, illustrate key opportunities, help build cross-divisional consensus and identify priorities for mobile apps.

"The Propelics team created 100% consensus by imparting a clear understanding of the core value of mobile and how it could deliver the most business value to the company. So selecting which activities would take priority was always a unanimous, cross-divisional decision", according to Sharon Moseley, CIO, Kinecta Federal Credit Union.

For more information about Propelics' work with Credit Unions see Credit Unions and the Wild West of App Development.

About Propelics
Propelics is a leading provider of Enterprise Mobile Strategy Services, Mobile Advisory Services, and Mobile Application Services to some of the world's largest brands. Headquartered in San Jose, the company has over 60 years of combined leadership experience working with customers to enable their mobile strategy. For more information, visit or connect with us on Facebook, Twitter, Google+, LinkedIn and Vimeo.

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