SOURCE: Propelics


November 19, 2013 10:48 ET

Propelics Enables Retailers to Improve Customer, Associate, Partner Experience Through Enterprise Mobile Strategy

Leader in Enterprise Mobile Market Helps Retailers Define Mobile Strategy -- Refining Overall Experience and Gaining Competitive Edge

SAN JOSE, CA--(Marketwired - Nov 19, 2013) - Propelics, a leader in enterprise mobile strategy and delivering world class mobile apps, today announced strong adoption for their solutions in the retail market. The company is helping enterprises improve the customer, store associate, and store operations experience though the implementation of a solid enterprise mobile strategy.

Today consumers expect a robust mobile environment from their retailer. Unfortunately most store operations fall short. Often associates aren't armed with nearly the same quality of tools as the customers. Frequently store and district management still perform tasks via cumbersome and error-prone manual and paper processes. Furthermore associate-to-associate, store-to-store, and corporate-to-store communication create a disconnect for customers.

Largely because of this disconnect, Propelics is seeing significant demand from retailers for enterprise mobile strategy and mobile apps that redefine how they engage with their customers and employees. Retailers like Family Dollar, Payless ShoeSource, and Hallmark have adopted Propelics Mobile App Roadmap Kickstart, IT Readiness for Mobile Kickstart, and Rapid App Prototype Kickstart to improve this experience and gain a competitive edge.

"Most retailers see the huge potential for mobile use for store operations, but are unsure where to start," says Eric Carlson, co-Founder of Propelics. "Propelics is taking the lead in helping retailers identify market trends in enterprise mobile app use, and the most effective use cases for retail store operations."

According Bill Lord, DVP IT, Architecture and Engineering for Family Dollar, a nationwide retailer with 50,000 employees across 7,600 stores with yearly revenues of $8.5 billion, "We are experiencing rapid-growth, tracking to open 500 new stores in 2013. We believe leveraging technology to help in this expansion process could deliver significant cost savings. In just 8 weeks, Propelics helped us create a comprehensive mobile strategy. They helped us to identify and leverage the huge opportunities mobile presents our business."

For more information on how retailers can improve enterprise mobile strategy, view our webinar slides for Mobile Strategy for Retail - Moving Beyond Consumer Apps.

About Propelics
Propelics is a leading provider of Enterprise Mobile Strategy Services, Mobile Advisory Services, and Mobile Application Services to some of the world's largest brands. Headquartered in San Jose, the company has over 60 years of combined leadership experience working with customers to enable their mobile strategy. For more information, visit or connect with us on Facebook, Twitter, Google+, LinkedIn and Vimeo.

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