SOURCE: Propell Corporation

Propell Corporation

March 21, 2011 13:30 ET

Propell Enhances 'PropellShops' Service for K-12 Schools

Adds Over 200 Shops With eChalk, Introduces New System for Uniform Orders

SAN ANSELMO, CA--(Marketwire - March 21, 2011) - Propell Corporation (OTCBB: PROP), creator of the PropellShops® 'instant ecommerce' system for schools, businesses, nonprofits and the military, today announced it has added over 200 new shops with its K-12 partner, eChalk, and expanded its K-12 shops to include a new system for ordering quantity orders -- such as school or team uniforms -- with substantial savings and no upfront investment for schools.

eChalk, based in New York, NY, helps school leaders, students and parents safely use the web to connect to the people and information they need to make learning successful, and works with thousands of schools across the U.S. 

The PropellShops proprietary ecommerce and on-demand service is available to eChalk's schools at no charge. With a PropellShop, any eChalk school can offer hundreds of products that are manufactured, printed and shipped only when ordered -- with no minimum quantities or setup charges, and no inventory. Propell then shares revenue with the school partner.

Now, with the addition of the PropellShops Event Savings Program (ESP), school partners can offer student or team uniforms at substantially reduced quantity pricing, while allowing each student or family to purchase individual items online. Schools qualify for quantity pricing simply by forecasting the minimum number they will need; no payment or deposit is required so long as the minimum number is met.

"We're delighted to see the strong growth of PropellShops within the eChalk community," said Jennifer Ozanne, Vice President of Client Services for eChalk. "Integrating PropellShops into eChalk's system gives our schools the ability to easily raise funds and promote school spirit with branded apparel, further enhancing the value that eChalk delivers to its schools. With the PropellShops Event Savings Program, we anticipate that schools will be able to both save money and staff time as the online system does all the work," she added. 

"Instead of precious staff resources, and capital, being devoted to taking orders, handling funds, distributing and even exchanging items, Propell's online system and customer service team handles everything," Ozanne said.

"It's been a pleasure to work with eChalk, as well as our university partners, to help schools raise funds selling apparel and other products," said Propell CEO Ed Bernstein. "Along the way, we learned that many schools had a need for school and team uniforms, but the logistics were challenging. And quantity orders required schools to pay much or all costs upfront. We worked directly with the schools to come up with an entirely new solution that helps both logistics -- and cash flow."

In a related event, on March 15, 2011, Propell announced it had signed an agreement with Casa Enrique of Douglas, AZ, in which Propell is expected to take over sales and manufacturing of its school, and professional uniform business, led by Casa Enrique executive Josh Lopez. 

"With the addition of Josh and the Casa Enrique business, combined with the new quantity order system, we believe Propell now has significantly greater expertise to support this new online model for delivering school uniforms and other quantity apparel," Bernstein said.

There are more than 140,000 public and private K-12 schools in North America. In addition to its partnership with eChalk, Propell is a School Solutions Partner for the American Association of School Administrators (www.aasa.org), the professional organization for more than 13,000 educational leaders in the United States and throughout the world. Propell is also a strategic partner of the California Association of College Stores (www.casc.org) and an associate member of the National Association of College Stores (www.nacs.org). 

About PROPELL CORPORATION

Propell® Corporation's PropellShops® service is a web-based e-commerce solution that lets any organization -- whether school, nonprofit, sports team or business -- instantly create a web store offering customized apparel and gifts featuring their brand, logo or other artwork. Propell's partners have complete control of their shops, including which products to sell, and what price to sell them. Propell does the rest -- hosting the shop, making the products, shipping them to customers, and paying the partner a share of every sale. For more information please visit www.propellshops.com, email info@propellshops.com, or call 415-480-6860.

About eChalk

Founded in 1999, eChalk (www.echalk.com) is a patented learning platform designed specifically for K-12 schools and districts with the goal of helping school leaders, teachers, students and parents safely use the web to connect to the people and information they need to make learning successful. Current products include WebVantage™, PLC (Professional Learning Communities), ClassView (Class Management System), Anytime, and Lesson Planner, as well as the PropellShops service. eChalk is available as a web-delivered SaaS (Software-as-a-Service) or as a locally-hosted enterprise solution for schools, districts, ESAs or states. eChalk is headquartered in New York City.

SAFE HARBOR STATEMENT

This news release contains forward-looking statements within the meaning of the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are often identified by the words "believe," "anticipate," "expect," "intend," "estimate," and similar expressions. All statements in this document regarding the future outlook related to Propell Corporation are forward-looking statements, including but not limited to our ability to support our new model, the effect of the new uniform program on schools and the schools' ability to save time and money, and the expected takeover of the sales and manufacturing of the school and professional uniform business led by Casa Enrique executive Josh Lopez. Such statements are based on the current expectations, beliefs, estimates and projections of management and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements such as the risk that our partnership with eChalk will not be profitable, the shops we launch with and without eChalk will not generate sufficient revenue, our inability to effectively manage the sales and manufacturing of the school and professional uniform business led by Casa Enrique executive Josh Lopez, and that our uniform program will not be widely accepted or as effective as anticipated. Additional uncertainties and risks are described in our most recently filed SEC documents, such as our most recent annual report on Form 10-K. For a more detailed discussion of factors that affect Propell Corporation's operations, please refer to the Company's Securities and Exchange Commission filings. Copies of this filing are available through the SEC website at http://www.sec.gov. All forward-looking statements are based upon information available to us on the date hereof. The Company undertakes no obligation to update this forward-looking information.

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