SOURCE: Propell Corporation

Propell Corporation

May 05, 2011 09:25 ET

Propell, ICBA Offer "Instant Ecommerce" for Independent College Stores

"PropellShops" System Lets Stores Offer Custom Products With Zero Risk

SAN ANSELMO, CA--(Marketwire - May 5, 2011) - Propell Corporation (OTCBB: PROP), provider of the PropellShops® "instant ecommerce" system for schools, businesses, nonprofits and the military (www.propellshops.com), today announced it will offer PropellShops "zero risk" online shops to members of Independent College Bookstore Association (ICBA) (www.icbainc.com), the only professional cooperative dedicated exclusively to institutional college stores.

PropellShops lets any college or university bookstore instantly add an online shop featuring a variety of personalized apparel and gifts -- branded with the logo or artwork of the school or any campus group -- without any investment in inventory. Since products displayed in a PropellShop are all made "on demand," meaning they are manufactured only when ordered, there is no risk for the retailer.

Independent College Bookstore Association's more than 140 member college stores have reported cumulative sales totaling more than $1.5 billion in annual sales in 2010, with an average of $10 million per member store, according to the ICBA.

"For ICBA members, this new partnership with PropellShops means they can have an 'endless aisle' online, in which they can introduce new products without any risk of having the wrong item, size, color or style, and never have left-over inventory," said Ed Bernstein, CEO of Propell. "They can partner with any group -- including fraternities, sororities or any campus organization -- for apparel customized for that group, again without any investment or risk. And every item can be personalized by the purchaser."

"We believe the Propell model, and the special program they've developed for ICBA, gives our members a real competitive edge in offering products online that require no shelf space or budget," said Marty Duncan, ICBA program manager. "Retailing is changing, and ecommerce is a big part of the future. The PropellShops service lets ICBA take advantage of new technology to expand sales while reducing risk."

College stores nationwide are facing a significant challenge with a new generation of customer accustomed to online shopping, social network-driven marketing -- and the prospect of digital delivery of their "bread and butter," textbooks. The National Association of College Stores (NACS) (www.nacs.org) has reached out to its member stores nationwide with an invitation to begin building the "Bookstore of 2015" today, which includes initiatives to innovate in ways that Propell believes it offers today.

In the last 60 days, Propell has partnered with several additional college stores, including multiple shops expected to be launched with California State University at Chico, Foothill College, Chaffey College and Mt. San Antonio College. In addition, Propell already provides online shops for numerous K-12 schools and universities nationwide, including University of Rochester, Cal State San Marcos and Biola University, as well as licensing relationships with the Licensing Resource Group and Affinity Marketing for additional schools, conferences, and sororities and fraternities.

In addition to its new partnership with the Independent College Bookstore Association (www.icbainc.com), Propell is a strategic partner of the California Association of College Stores (www.cacsonline.org), with more than 125 member stores on campuses throughout California; an associate member of the National Association of College Stores (www.nacs.org), with more than 3,000 member stores nationwide; and a School Solutions Partner for the American Association of School Administrators (www.aasa.org), the professional organization for more than 13,000 K-12 educational leaders in the United States and throughout the world.

ABOUT PROPELL CORPORATION

Propell® Corporation's PropellShops® service is a web-based e-commerce solution that lets any organization -- whether school, nonprofit, sports team or business -- instantly create a web store offering customized apparel, including school and team uniforms, and gifts featuring their brand, logo or other artwork. Propell's partners have complete control of their shops, including which products to sell, and what price to sell them. Propell does the rest -- hosting the shop, making the products, shipping them to customers, and paying the partner a share of every sale. For more information please visit www.propellshops.com, email info@propellshops.com, or call 415-480-6860.

ABOUT INDEPENDENT COLLEGE BOOKSTORE ASSOCIATION

Since its inception in 1927, Independent College Bookstore Association (www.icbainc.com), continues to be the only professional cooperative dedicated exclusively to institutional collegiate independent and institutional retail stores (with no leased or private stores). This nonprofit mutual benefit corporation is owned by member stores throughout the United States. ICBA provides opportunities for owners and decision makers to share operational improvements, benefit from programs and services, and participate in professional development.

The ICBA Mission is to provide the programs and services that will establish the institutional store model as the preferred management solution for higher education. The ICBA can be reached at 800-888-9222.

SAFE HARBOR STATEMENT

This news release contains forward-looking statements within the meaning of the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are often identified by the words "believe," "anticipate," "expect," "intend," "estimate," and similar expressions. All statements in this document regarding the future outlook related to Propell Corporation are forward-looking statements, including but not limited to the Propell model providing a competitive edge to the members of the ICBA and the expected launching of new stores. Such statements are based on the current expectations, beliefs, estimates and projections of management and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements including the risk that the new shops and new product initiatives will not be successful and the risk of failure of the bookstores to accept our business model. Additional uncertainties and risks are described in our most recently filed SEC documents, such as our most recent annual report on Form 10-K. For a more detailed discussion of factors that affect Propell Corporation's operations, please refer to the Company's Securities and Exchange Commission filings. Copies of this filing are available through the SEC website at http://www.sec.gov. All forward-looking statements are based upon information available to us on the date hereof. The Company undertakes no obligation to update this forward-looking information.

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