SOURCE: Propell Corporation

Propell Corporation

October 04, 2011 13:39 ET

Propell Partners With Navy Exchange Service Command to Launch "Made To Order Navy™" for Active Duty, Reserve and Retired Servicemembers on www.mynavyexchange.com

SAN ANSELMO, CA--(Marketwire - Oct 4, 2011) - Propell Corporation (OTCBB: PROP), founder of the PropellShops.com (www.propellshops.com) "instant ecommerce" system for schools, musicians and the military, launched a new partnership today with the Navy Exchange Service Command (NEXCOM) that offers Propell's unique Made To Order Navy™ personalized products to the millions of current, reserve and retired service men and women who are authorized to shop on the NEXweb site, www.mynavyexchange.com.

"We are extremely excited about our new partnership with NEXCOM and the millions of service men, women and families who are authorized to shop at www.mynavyexchange.com," said Ed Bernstein, CEO of Propell. "With Made To Order Navy™, active, reserve and retired military personnel -- and their families -- can have personalized products that are each literally one-of-a-kind. Everything we sell is made to order, so customers can get exactly what they want, and add their own personal touch to every item," he added.

Propell's new service operates under the brand Made To Order Navy™, and offers a wide variety of personalized apparel and gifts with Navy, Marine and other military themes -- every one of which can be customized with names, a choice of fabric colors, additional artwork, or other personalization. Every product is made to order, with no minimum quantities, and usually ships within five business days. In addition to the featured Navy shops, the service also features products for other service branches.

Made To Order Navy™ also provides lower pricing as well as special products and promotions for the active duty, retired and reserve personnel who are authorized to shop at NEX. Authorized customers can log on to www.mynavyexchange.com to receive this pricing.

ABOUT PROPELL CORPORATION
Propell Corporation's PropellShops service is a web-based e-commerce solution in which any partner -- whether military organization, K-12 school, university, nonprofit, team or business -- can offer a web store offering customized apparel and gifts featuring their brand, logo or other artwork. Propell also partners with content owners, licensing content for shops that Propell manages on the licensor's behalf. Propell does the rest -- hosting the shop, making the products, shipping them to customers, and paying the partner a share of every sale.

In addition to providing online shops and on-demand merchandise for a variety of businesses, nonprofits and other organization, Propell serves the U.S. Military through its Made To Order Navy™ program in partnership with the Navy Exchange Service Command (NEXCOM) at www.mynavyexchange.com, the Army Air Force Exchange Service at http://shop.aafes.com and http://shopmyexchange.com, as well as numerous K-12 schools and universities nationwide, including University of Rochester, Cal State and Biola University, as well as licensing relationships with the Licensing Resource Group and Affinity Marketing for additional schools, conferences, and sororities and fraternities. Propell is also a partner of the Independent College Bookstore Association (www.icbainc.com), the California Association of College Stores (www.cacsonline.org), and the National Association of College Stores (www.nacs.org); and is a School Solutions Partner for the American Association of School Administrators (www.aasa.org).

ABOUT NEXCOM

The Navy Exchange Service Command (NEXCOM) is headquarters for the worldwide Navy Exchange System that oversees 104 Navy Exchange (NEX) facilities and nearly 300 stores worldwide; 40 Navy Lodges; Ship's Stores; Uniform Program Management Office. NEXCOM's parent command is the Naval Supply Systems Command. NEXCOM's mission is to provide authorized customers quality goods and services at a savings and to support quality of life programs for active duty military, retirees, reservists and their families. NEXs operate primarily as a non-appropriated fund (NAF) business instrumentality. Revenues generated are used to support Morale, Welfare, and Recreation (MWR) programs. In FY10, $2.6 billion in sales were generated with $48.4 million in dividends provided to Navy MWR programs.

SAFE HARBOR STATEMENT

This news release contains forward-looking statements within the meaning of the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are often identified by the words "believe," "anticipate," "expect," "intend," "estimate," and similar expressions. All statements in this document regarding the future outlook related to Propell Corporation are forward-looking statements, including, but not limited to Propell's plan to expand its customer base. Such statements are based on the current expectations, beliefs, estimates and projections of management and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements, such as the risk that our partnership with NEXCOM will not create the desired results, the market we have targeted will not be interested in our service or new products, our anticipated expansion may not occur as planned, or we may not be able to attract the anticipated number of customers. Additional uncertainties and risks are described in our most recently filed SEC documents, such as our most recent annual report on Form 10-K. For a more detailed discussion of factors that affect Propell Corporation's operations, please refer to the Company's Securities and Exchange Commission filings. Copies of this filing are available in the investor section of our website at www.propellshops.com as well as through the SEC website at http://www.sec.gov. All forward-looking statements are based upon information available to us on the date hereof. The Company undertakes no obligation to update this forward-looking information.

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