Henkel Consumer Goods of Canada, Inc.

May 05, 2009 10:22 ET

Proper hand washing is crucial during outbreak of H1N1 virus

Makers of Dial Complete® Antibacterial Foaming Hand Wash offer Canadians these tips

Attention: Assignment Editor, Health/Medical Editor, Lifestyle Editor OAKVILLE, ONTARIO--(Marketwire - May 5, 2009) - As the number of cases of H1N1 virus (swine flu) continues to mount, Canadian consumers are being reminded once again to practice proper hand washing techniques as a way of protecting themselves, their families and the community at large.

Henkel Consumer Goods of Canada, Inc., the company that manufactures and distributes Dial Complete® Antibacterial Foaming Hand Wash in Canada, offers these tips to consumers for how to practice healthy hand washing techniques*:

* Remove all rings and wet your hands with warm running water;
* Put a small amount of liquid soap in the palm of one hand. Bar soaps are not as hygienic as liquid soaps because they stay moist and attract germs. If bar soap is the only option, it should be stored on a rack so that it doesn't sit in water;
* Rub your hands together for at least 15 - 20 seconds so you produce lather. Make sure you scrub between your fingers, under your fingernails and the backs of your hands;
* Rinse your hands well with clean running water for at least 10 seconds. Try not to handle the faucets once your hands are clean. Use a paper towel to turn off the water;
* Dry your hands with a clean or disposable towel.

There are a number of excellent antibacterial liquid hand washes on the market to assist consumers in adopting healthy hand washing habits. Dial Complete® Antibacterial Foaming Hand Wash, for example, is a superior product for keeping hands clean. It is an antiseptic, medicated cleanser that kills harmful bacteria or germs and is safe for the entire family. It is effective in destroying certain bacteria and removing impurities to provide antiseptic cleansing to the skin. The patented formula is tough on germs while leaving skin feeling soft and washes away certain germs and viruses that you encounter in everyday life.

Our hands spread approximately 80 per cent of common infectious diseases such as the common cold and flu*. Hand washing, when done correctly, is the single most effective way to prevent the spread of communicable diseases and with most of us washing our hands an average of eight to 10 times a day (even more if dealing with food, children, or equipment), taking the proper precautions has never been more important.

"We hope that by helping to inform Canadian families about ways to adopt healthy hand washing habits and inviting families to choose a trusted brand name such as Dial Complete® Antibacterial Foaming Hand Wash, we can make a positive contribution to the efforts being mounted by government and industry to contain the spread of all communicable diseases, including the most recent outbreak of the H1N1 virus," said Edward Zello, Director - Marketing, Henkel Consumer Goods Canada, Inc.

Where is Dial Complete® Antibacterial Foaming Hand Wash available in Canada?

Dial Complete® brand is currently available at retailers such as Loblaws, Wal-Mart, Shoppers Drug Mart, Sobeys, Metro, Zellers Safeway and London Drugs and other Canadian retailers.

How much does Dial Complete® Antibacterial Foaming Hand Wash cost?
It has a suggested retail price of $2.97 per 221 mL (price can vary).

About Henkel

For more than 130 years, Henkel has been a leader with brands and technologies that make people's lives easier, better and more beautiful. Henkel operates in three business areas - Home Care, Personal Care, and Adhesive Technologies - and is ranked among the Fortune Global 500 companies. More than 60 per cent of Henkel's sales are in fast-moving consumer goods, while the industrial business accounts for almost 40 per cent of the company's total sales. In fiscal 2008, Henkel generated sales of 14,131 million euros and adjusted operating profit of 1,460 million euros. Our more than 55,000 employees worldwide are dedicated to fulfilling our corporate claim, "A Brand like a Friend," and ensuring that people in more than 125 countries can trust in brands and technologies from Henkel.

Henkel Consumer Goods of Canada, Inc. is based in Oakville, Ontario.

For more information on Dial Complete® Antibacterial Foaming Hand Wash, visit www.dialcomplete.ca.

*Source: Public Health Agency of Canada www.fightflu.ca. IN: HEALTH, SOCIAL

Contact Information

  • Roxanne Gregory, Brand Manager, Henkel Consumer Goods Canada Inc.
    Primary Phone: 905-827-0886 ext. 228