SOURCE: Xentinel Digital Security

July 06, 2005 16:40 ET

PropertyValuator.com Increases Internet Sales With HACKER FREE™ Certification

CORAL GABLES, FL -- (MARKET WIRE) -- July 6, 2005 -- During a 4-week A/B testing, PropertyValuator.com sales reports revealed an average boost of 7%.

The leading provider of online home valuations accepted Xentinel's challenge and ran an A/B test of the HACKER FREE™ Certification to quantify the benefits of the solution. Online shoppers who saw the HACKER FREE™ Certification had a higher conversion rate than the control group.

"The results of the A/B test are a definite proof of concept that the HACKER FREE Certification is a competitive advantage," said Javier Ordosgoitia, Internet Sales Manager of PropertyValuator.com. "As a result of the positive outcome, we have extended our HACKER FREE™ Certification subscription for two more years."

"PropertyValuator.com test results proved one more time that HACKER FREE™ Certification is a successful way to address online shopper's fears about Internet security threats and hackers," added Esteban Reyes, CEO, Xentinel Security. "In today's e-commerce landscape, not expressing a serious commitment to privacy and security of consumer information will cripple any e-merchant's online sales growth."

About HACKER FREE Certification

HACKER FREE™ Certification is a daily remote vulnerability scanning solution which requires no installation, management, or software updates. It tests websites for over 7,000 vulnerabilities including the SANS/FBI Top20 and Payment Card Industry Security standards. Xentinel vulnerability scans are non-invasive and 100% safe for servers.

The US Computer Emergency Readiness Team (CERT) certified that websites being remotely scanned for known vulnerabilities, like those who earn the HACKER FREE™ Certification, will prevent 99.9 percent of hacker intrusions.

About Property Valuator

Property Valuator is a Florida-based valuation technology provider featuring a supercharged Automated Valuation Model (AVM) capable enough to calculate house values in seconds. Consumers and lending companies can check a house value before selling, buying or engaging in a mortgage loan. In addition to the home valuations the online appraisals include comparable sales, previous sales, maps, flood reports, and other relevant information about the property. For more information, visit them on the Web at www.propertyvaluator.com

About Xentinel Digital Security, Inc.

Based in Miami, FL, Xentinel Digital Security is a leader in remote security assessment and vulnerability scanning software development, offering its HACKER FREE™ Certification to companies worldwide. A large number of institutions benefit from Xentinel to help detect, analyze, resolve, and monitor vulnerabilities and compliance demands. For more information, visit them on the Web at www.xentinelsecurity.com

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