Prophet Helps 36 Nonprofits Solve Their Brand and Growth Challenges in Annual "Prophet for Nonprofit" Day

SAN FRANCISCO, CA--(Marketwired - July 20, 2016) - Prophet, a global consultancy, recently set aside one day in its nine global offices to help 36 nonprofits tackle their brand and growth challenges as part of its annual "Prophet for Nonprofit" (P4NP) initiative. On June 30, over three hundred Prophet employees donated their time and expertise in brand strategy, digital transformation and design to help local nonprofits advance their mission.

The participating organizations range from small, local agencies to global nonprofits that support a number of causes, including childhood literacy, AIDS relief, environmental conservation and the arts. Prophet customized teams of strategists, designers, and data analysts to bring the right mix of skillsets together to address each organizations' individual challenges. The work produced throughout the day ranged from creating a new brand positioning, visual identity, or stakeholder experience, to developing a new donor strategy or social media outreach programs.

"P4NP is a great opportunity for Prophet to help our local communities, and live our mission of building brands, transforming businesses and moving society," said Michael Dunn, Chairman and CEO of Prophet. "Not only does this initiative provide employees an opportunity to use their expertise to further causes they believe in, it also results in real change for the organizations we help. It's been amazing to see what we can accomplish together in one day."

P4NP has translated into real-world results for the participating nonprofits. Seeds of Peace, a non-political group that helps teenagers from regions of conflict around the world learn leadership and peacebuilding skills, participated in this year's P4NP day, and Prophet has worked with them in the past pro bono. During the course of this work, Prophet created a new logo and visual identity for the organization, which recently was unveiled on its website. Prophet also helped them define their mission statement and shape their marketing strategy.

"We're incredibly grateful to the team at Prophet for helping us rebrand," said Seeds of Peace Executive Director Leslie Lewin. "They helped us navigate a process that addressed the concerns and sensitivities of our stakeholders, and delivered a visual identity that matches how we've grown as an organization over the last two decades."

Prophet has a long history of giving back to its local communities. After years of fundraising and charity efforts organized by its individual offices, Prophet decided to formalize the effort. Each year it earmarks one today to temporarily suspend client work and help hand-selected nonprofits overcome their most pressing challenges.

"Our employees are very civic-minded; they place a high value on being able to give back to the community. As a company, we felt the best way to do that was to provide Prophet's world-class brand and marketing consulting skills to worthy local organizations free of charge," continued Dunn. "For example, if we create a six-month plan that enables an organization to grow its donor list by 25%, we've made more of a long-term difference than if we volunteered to collect donations for them for one day."

All nine of Prophet's global offices participated in P4NP 2016, helping several nonprofit organizations, including Room to Read, Park Pride Atlanta, StartupAID, Reading in Motion, Outward Bound, Olio, First Things First, City Surf and the Water Trust.

About Prophet

Prophet is a global brand and marketing consultancy that fuses insights, strategy, creativity and imagination to help clients grow better brands and businesses. We uncover deeper customer insights, build stronger brand relevance and deliver engaging customer experiences for some of the world's most successful companies such as Electrolux, T-Mobile, GE, Keurig Green Mountain, UBS, Gatorade, Cisco, Target, and ThyssenKrupp AG. Our 300+ experts in marketing, innovation, digital and design help companies bridge the gap between strategy and execution to drive real market impact. www.prophet.com

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