Datum International Ltd

June 27, 2011 02:00 ET

Proposed Name Change / Ideagen Update

                                          DATUM INTERNATIONAL PLC
                                ("Datum International", PLUS-quoted (DATP))
                    Proposed change of company name / Update on integration of Ideagen

Following the successful acquisition and integration of Ideagen Limited into the Datum International group
("the Group"), the combined value proposition has been well received by existing and prospective customers

The group now has an integrated solution for Capture, Content and Compliance providing a platform to
capture and manage information within a compliance regime. The requirement for organisations to comply with
industry rules, regulations and KPI's is now a corporate necessity and, in the opinion, of the Directors,
the most compelling driver for prospective customers to invest in the Group's products

The Directors believe it is important that the combined proposition and the focus on compliance is
reflected within a single company name and brand. Ideagen has over 160 customers in highly regulated
industries and is associated with providing proven and robust compliance solutions to blue chip
organisations. This coupled with Ideagen's recent investment in a branding and marketing exercise including
new web site, search engine optimisation and collateral gives the company an exciting platform from which
to engage the marketplace.

The Directors propose to take advantage of the situation by establishing a unified brand identity for the
Group, as follows:-

    *       Change the name of Datum International plc to "Ideagen plc".
*       Change the name of the wholly owned Root3 operating subsidiary to "Ideagen Capture Ltd".
    *       Change the name of the wholly owned operating subsidiary Ideagen Limited to "Ideagen Compliance
    *       Use the trading name "Ideagen Content" for the Datum International KnowledgeWorker sales business.

It is the view of the Directors that this change of name reflects the importance of Ideagen's Workbench
suite of software and its customer base to the Group while benefitting from the investment already made in
branding and marketing of the Ideagen brand.

Group strategy has been aligned to focus on highly regulated industries such as Pharmaceuticals, Aerospace
and Defence, Financial Services and Food Processing and we are capitalising on existing relationships to
promote enterprise-wide solutions. The strength of Ideagen's Workbench brand continues to produce
unsolicited sales and it is the Directors' opinion that these factors give a good foundation for further
business development. As recent announcements show, the KnowledgeWorker product is also producing higher
value sales as a result of the recent management changes and sales strategy implemented by the company's
CEO, David Hornsby.  The three businesses (Capture, Content & Compliance) are creating cross-selling
opportunities as they are presented as one complimentary set of solutions.

Accordingly the Directors are seeking shareholder agreement to change the name of Datum International plc
to Ideagen Plc which will facilitate the group re-branding which we believe is in the best interests of the
group as a whole and all shareholders. A circular will be posted today to shareholders asking them to vote
on this special resolution which will be presented at a General Meeting on the 12 July 2011.

Furthermore, results for the 12 months to 30 April 2011 will be announced in the week commencing 18 July
2011. The Directors confirm their intention to move trading in the shares of the company from Plus Markets
to AIM during the fourth quarter of this calendar year.

Contact Information

  • Datum International Ltd