SOURCE: Prosodic

May 10, 2011 00:01 ET

Prosodic Launches First Enterprise-Class Social Media Platform to Offer Predictive Analytics and Content Intelligence

Designed From the Ground Up to Help Brands and Agencies Optimize Social Media Content for Maximum Engagement

SEATTLE, WA--(Marketwire - May 10, 2011) - Prosodic, LLC today introduced the world's first enterprise-focused predictive intelligence platform for social media content publishing and management. Using a set of patent-pending algorithms that analyze all of a brand's social media content -- including posts and responses -- down to the individual object level, this software as a service (SaaS) platform provides specific recommendations regarding content type, volume and timing, enabling publishers to consistently achieve maximum impact. Designed from the ground up for high-volume social media publishing and engagement, the Prosodic platform redefines every aspect of social media management, including content creation, scheduling, editorial control and optimization across dozens to hundreds of Facebook and Twitter accounts.

"The era of true social media intelligence has begun," said Leigh Fatzinger, CEO of Prosodic. "Prosodic gives large brands, publishers and agencies the ability to predict how each piece of social media content will perform before it's published and accurately track the performance of every post. This is the next step in the evolution of social media management, using the publisher's own data and predictive intelligence to eliminate the guesswork regarding what, when and how often to post."

The result of 15 months of development and research, the Prosodic platform is comprised of several components: the intuitive proSCM™ publisher, predictive analytics, customized workflow and permissions and in-depth reporting and dashboards.

Link

PEMCO Insurance, based in Seattle, Washington, is an early beta user of the Prosodic platform.

"PEMCO Insurance has a growing social media presence designed to more closely connect with our customers and our community," said Rod Brooks, chief marketing officer of PEMCO Insurance. "Our audience, and the segments within it, have unique preferences when it comes to the content that they care about and respond to. We're excited about the potential for Prosodic to optimize our social media communications and improve our level of engagement."

How it works

The Prosodic platform's predictive analytics capabilities are based on its patent-pending MediaMemory™ architecture, which collects and perpetually stores all social media content published by a brand, as well as all interactions and social platform reporting data. Prosodic attaches an Analytics Sidecar to each object and combines data from all other historical and current objects to build predictive intelligence recommendations for future content and interaction across all pages and feeds a brand manages.

Benefits

The Prosodic platform offers significant benefits for every aspect of content publishing and management:

  • Publishing - The Prosodic proSCM content manager simplifies writing, publishing and monitoring high-quality social media content. With an intuitive, patent-pending, calendar-based publishing interface (http://prosodic.com/platform/overview.html), proSCM looks and feels like familiar office productivity applications. Interacting with the Prosodic system is completely natural and easy to learn, enabling writers to focus on content publishing and engagement.
  • Permissions - Prosodic developed an advanced and flexible permissioning system, giving brands and agencies with many content writers and contributors customized control over who can post, what they post and when they post, ensuring complete compliance with brand tone, standards and industry regulations.
  • Workflow - Prosodic enables users to complete the entire process of content creation, staging, review, publishing and interaction from a single window interface, saving time and reducing the possibility of publishing errors.
  • Analytics - Prosodic is the first social media content platform to provide predictive intelligence around every piece of social media content using a technology called Analytics Sidecar. The intelligence gathered from each Analytics Sidecar is combined to formulate audience behaviors and future content recommendations.
  • MediaMemory - No matter what service level customers choose, Prosodic retains every piece of social media content published through the platform, including posts, responses and all associated analytics, allowing for immediate retrieval and analysis through the predictive intelligence platform.

Designed for Enterprises

The Prosodic platform was designed from the ground up to be enterprise grade and enterprise reliable, supporting unlimited users, Facebook pages and Twitter feeds. The Prosodic MediaMemory architecture is scalable and redundant to deliver the speed and service level experience that enterprises and agencies require. The Prosodic platform offers a fully-customizable, enterprise-focused workflow and permissions system that works the way large brands do, providing multiple levels of permissions and a flexible review system that ensures brand compliance and oversight of social media content -- before it has been published. This protects and enhances the substantial investments brands have made to maintain tone, voice and industry compliance.

Availability and Pricing

Prosodic is a subscription-based SaaS offering currently available for a limited number of beta customers. At the conclusion of the beta program the platform will be offered in three versions:

  • Prosodic proSCM Lite - A free version of the proSCM user interface to enable enterprises to experience and test the platform, as well as the staging, tagging and scheduling features. Users must have administrative access to a Facebook and Twitter account to use proSCM Lite.
  • Prosodic Premium - Enables groups within brands to obtain a greater level of social media intelligence through enhanced reporting, as well as basic workflow and permissions.
  • Prosodic Enterprise - Enables teams using proSCM to establish custom workflows and permissions, as well as predictive analytics and enhanced reporting and dashboards.

Pricing for the Prosodic Premium and Enterprise editions includes unlimited user licenses and supports unlimited Facebook pages and Twitter Feeds. It also includes unlimited storage of all published social media content, responses and interactions and all associated analytics data.

In addition, Prosodic offers packaged, brand-specific reporting to diagnose and improve social media content publishing and interaction.

About Prosodic

Prosodic, LLC develops a software as a service (SaaS) platform for social media content publishing and management. It is the first social media publishing platform to provide large brands and agencies with predictive analytics and content intelligence to consistently maximize performance. Based in Seattle, the company is privately held. For more information visit http://www.prosodic.com or on Twitter at http://twitter.com/goprosodic

Prosodic, proSCM, MediaMemory and Analytics Sidecar are trademarks of Prosodic, LLC. All other trademarks, brand names, or product names referenced are the property of their respective holders and are hereby acknowledged.

Contact Information

  • Media Contacts:
    Chris Warfield or Amanda Hoffman
    Sterling Communications for Prosodic
    206-388-5758
    Email Contact